Company: Isbank, Istanbul, Turkey
Nomination Submitted by: Lobby PR
Company Description: Isbank was established on August 26, 1924. Isbank is the largest private bank in Turkey with its 23k + employees, and 1,110 branches. Focused on the future and innovation, Isbank's many innovations introduced to the Turkish market include the first ATM, the first internet branch and the first mobile banking application.
Nomination Category: Product & Service Categories
Nomination Sub Category: Financial Services
 Nomination Title: Nays
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
We designed and created Nays app to meet increasing demand for better and distinctive customer experience of new generation users. As of June 21, 2022, Nays took its place in application markets with its easy, gamified and enjoyable customer experience.
Nays has achieved an incredible feat by becoming the fastest-growing finance app in a highly competitive market. While it took major Fintechs in Turkey 20 to 50 months to reach 2.5M downloads, Nays reached this milestone in just 10 months! This is a testament to Nays’ innovative approach and unwavering commitment to excellence.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
The features of Nays that make a difference in the market as follows:
1. User experience: Communication language, brand, colors and design differ from traditional finance practices. Especially with its communication language, it converges to everyday language rather than classical banking jargon.
2. Gamification: It offers opportunities to earn gift money as you use the product and in a gamified way.
3. Borrowing feature: It offers instant, flexible and easy borrowing for small amounts with a unique experience in Turkey and all around the world.
4. Trust: With Isbank behind the application, it provides an unrivalled sense of trust.
Nays is an app that users can easily on-board with a very quick registration and use immediately. With the registration, an account and digital card are created instantly.
Nays offerings as a whole are listed below:
- The biggest difference from its competitors is that Nays is the most reliable app with Turkey’s largest private bank Isbank behind it.
- Nays users does not have to spend to earn; just using the app is enough.
- Gamified cash benefit mechanisms for initial money top-ups, referrals, and “win now” game.
- Instant micro credit by which customers can easily use the "Borrow" feature in the app if they need a quick financial support.
- Cash benefits and discounts for Nays card payments with the continuous campaigns for the e-commerce, food, entertainment, and gaming sectors.
- Easy, free and fast P2P money transfer.
- Always free without any additional terms.
- Nays 24/7 available solution center.
In our future vision, we will make Nays more fun and engaging by adding gamification features. We want to turn our customer’s investment journey into an exciting game they want to play. We’re planning to integrate a popular game into Nays so that users can enjoy it while accumulating rewards.
Finally, we’re creating an experience that empowers our users to earn more as they become more financially literate. We believe that financial literacy is the key to unlocking our user’s financial potential and achieving their dreams. With our platform, Nays users will be able to learn and grow while earning rewards along the way.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 234 words used.
Nays started its journey with the simplest features using the MVP model in June 2022. Since then, it has experienced rapid growth and has become one of the most successful financial app in Turkey. The pilot launched in June 2022 and quickly became popular without any marketing spend. On December 8, 2022, Nays made a grand launch with one of the most famous names in Turkey, using both below-the-line and above-the-line communication channels. After this date, Nays continued to use digital channels and Tiktok in its communication activities to reach even more people.
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Nays has achieved impressive numbers that prove its ability to provide innovative financial solutions that meet the needs of its users.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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