Imerys, Paris, France: Imerys.com: From 60+ Siloed Websites to One Harmonized Digital Ecosystem

March 2022

Total 194 words used.

Imerys.com unified the company’s previously siloed multi-website experience (60+ websites, no consistent brand image and lead management) into a single customer-centric, user-friendly and sustainable digital offering.  

Imerys.com unifies the company’s market expertise into a comprehensive product catalogue that demonstrates value-add through enticing product stories and highlights sustainable solutions. The site spans 600+ pages of business & corporate content with a depth unique in the speciality minerals industry. 

Imerys.com features a flexible architecture and responsive design built in line with accessibility best practices. It has a simple and consistent structure with different navigation styles, multiple entry points to interconnected content, advanced document finder services, and a smart user-friendly contact form partially pre-filled based on user navigation. 

With the new Imerys.com, the company was able to cement its exceptional market expertise, give its clients easy access to sustainable content and provide a premium experience across products, resulting in better customer satisfaction. 

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Imerys chose ELEKS, a global software development and technology consultancy firm, to design and develop the new Imerys.com. The ELEKS team helped Imerys deliver a harmonised digital web portal in under a year, meeting Imerys’ time and budget goals. Alongside development and design, ELEKS’ experts assisted with content strategy development, setup of content governance and content migration.