Company: Home Credit Philippines, Taguig City, Metro Manila, Philippines
Company Description: Home Credit Philippines is the country's leading consumer finance company. When we launched in Manila in 2013, our goal was simple: to provide financial tools even to first-time borrowers, at a speed that no one else can match. We are proud to have introduced these inclusive products to the country, growing our customer base to more than 10 million and our workforce to over 15,000 employees.
Nomination Category: Event Categories
Nomination Sub Category: Corporate & Community - Team Building Event
 Nomination Title: Home Credit PH celebrates 10th year with simultaneous employee events
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 506 words used.
In 2023, Home Credit Philippines (HCPH) marked its 10th year as the leading consumer finance company, with operations in 74 provinces and over 14,000 employees. As HCPH’s 10th anniversary approached, a pivotal question arose: How could we celebrate inclusively, given our geographically dispersed team? Historically, company celebrations centered in Metro Manila had left our field and regional teams (about 70% of our workforce) feeling disengaged. This disconnect prompted a shift towards more inclusive celebrations.
IMPLEMENTATION
In keeping with our focus on DEI and Innovation, as recognized by Asia Stevie awards in 2022-2023:
1. SarangHC! The Home Credit 10th-Year Kick-off Party (January 2023):
- Named with a playful nod to the Korean word "saranghae," meaning "I love you," SarangHC symbolized the company's gratitude for its team
- The first major post-pandemic company event featuring:
- Employee-led performances, a dance contest, and a dance video by our executive leaders
- Live music by our HCPH Music Club, DJ’d by our Collections Head
- A surprise performance by then-celebrity endorser Moira dela Torre
- Field and regional office teams were given budgets to hold their own parties
- The event was also marked by a generous raffle, distributing over Php 1,000,000 in cash and various gadgets to employees across the nation
2. 10th Year Nationwide Celebration (October 2023):
- A SharePoint microsite was created, serving as a central hub for relevant information, making it easy for every employee to feel connected and involved in the festivities
- This first-of-its-kind, nationwide celebration featured:
- 35 regional celebrations, bringing the excitement to every corner of the country
- An exclusive 2-day at Enchanted Kingdom (the country’s premier theme park) for NCR-based employees and their loved ones
- Thoughtful transportation arrangements, including a choice between transport allowance or free bus service for NCR employees, and a transportation budget for regional offices, ensuring seamless travel for over 5,000 employees and their guests
- Employee volunteers were granted an extra day of Wellness Leave
- These 36 events unfolded almost simultaneously across the country, uniting our nationwide teams in a shared experience
- All full-time employees were also gifted with 1-year “Home Content Protect”, covering up to Php50,000 for home content damages or losses
IMPACT
- Inclusivity: 12,068 employees celebrated together, bringing their loved ones, which puts total participants to ~20,000
- Participation: The attendance and transportation utilization rates both stood at an impressive 98%, indicating meticulous planning and high enthusiasm among employees
- Employee Satisfaction: Exceptionally high at 4.78 out of 5
- Social Media Impact: The celebrations had a significant digital footprint:
- 30,000+ organic public posts from employees and guests, showcasing widespread excitement and engagement
- Related content achieved a remarkable 344,000 organic reach and 8.44% engagement rate, surpassing the industry average of 1.02% and bringing in >2,100 new followers to HCPH’s employer brand Facebook page
- Attrition: Down to 2.5-3% attrition per month since the 10th year celebrations vs industry benchmark of 15%
These 10th-anniversary celebrations, with glowing feedback and high engagement, united ~20,000 employees and their loved ones nationwide in a shared, memorable experience.
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
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