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HeyMo® The Experience Design Company, Istanbul, Türkiye: HeyMo® The Experience Design Company

Company: HeyMo® The Experience Design Company
Company Description: HeyMo® The Experience Design Company is a startup investment of TBWA\Istanbul into experience marketing business established in June 2017.We strongly believe in the power of moment and every moment is designed to be a happy HeyMo in the end.HeyMo® is an experience design company,expanding conversations through communities with experience marketing.We are linked to 18 nationalities.
Nomination Category: Creative Categories
Nomination Sub Category: Creative Team of the Year
2024 Stevie Winner Nomination Title: HeyMo® The Experience Design Company
  1. Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 650 words? Choose one:
    Essay of up to 650 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing a written essay for this nomination, submit in this space an essay of up to 650 words describing the nominee's accomplishments since 1 January 2022:

    Total 556 words used.

    HeyMo® The Experience Design Company: Pioneering Experiential Marketing Creativity

    In the ever-evolving landscape of marketing, where consumers are bombarded with advertisements and promotions, experiential marketing has emerged as a powerful tool for brands to create meaningful connections with their audience. At the forefront of this movement stands HeyMo®, The Experience Design Company, a trailblazer in delivering immersive and impactful brand experiences. With a commitment to creativity, innovation, and a deep understanding of brands and consumers, HeyMo has established itself as a leader in the field, reshaping the way brands engage with their audience.

    One of the defining characteristics of HeyMo is its project-based working system, which emphasizes quality over quantity. By carefully selecting projects that align with its expertise and vision, HeyMo ensures that each client receives a tailored experience that exceeds expectations. This approach has enabled HeyMo to collaborate with an impressive roster of prestigious brands, including industry giants like Netflix, Disney, Disney+, Turkish Airlines, Nike, Converse, Google, YouTube, Riot Games, TikTok, Samsung. Such partnerships underscore HeyMo's reputation and expertise, solidifying its position as a leader in the experiential marketing industry.

    Central to HeyMo's success is its unwavering focus on creativity and innovation. In a world where brand differentiation is crucial, HeyMo prides itself on pushing the boundaries of creativity to create unique and memorable experiences. Led by the visionary Chief Creative Officer, Egemen Ozcan, HeyMo's team of creative minds is dedicated to crafting experiences that captivate and inspire audiences. By understanding the essence of each brand and its target audience, HeyMo ensures that every experience resonates deeply, leaving a lasting impact on consumers.

    HeyMo's commitment to creativity is further exemplified by its ability to stay ahead of the curve and adapt to changing trends. In an industry marked by fierce competition, HeyMo recognizes the importance of innovation in maintaining its competitive edge. By keeping abreast of global trends in marketing, technology, and consumer behavior, HeyMo ensures that its experiences remain relevant and engaging. From incorporating emerging technologies to understanding shifting consumer preferences, HeyMo is adept at anticipating and responding to the evolving needs of brands and consumers alike.

    Crucially, HeyMo's creative vision is anchored in a deep understanding of brands and their objectives. Egemen and his team place a strong emphasis on aligning creative ideas with the brand's identity, values, and objectives. By immersing themselves in their clients' brands, HeyMo ensures that every experience reinforces brand messaging effectively, fostering stronger connections with consumers. This level of brand alignment not only enhances the authenticity of HeyMo's experiences but also ensures that they deliver tangible results for their clients.

    Moreover, HeyMo's creative prowess extends beyond traditional boundaries, embracing new technologies to enhance the experiential elements of their projects. From virtual reality experiences to interactive installations, HeyMo leverages cutting-edge technology to create immersive and engaging brand experiences that captivate audiences. By embracing innovation, HeyMo demonstrates its commitment to pushing the envelope and redefining the possibilities of experiential marketing.

    Ultimately, HeyMo's creative vision and accomplishments are a testament to its unwavering commitment to excellence and innovation. By prioritizing creativity, understanding brands, and adapting to changing trends, HeyMo continues to set the standard for experiential marketing excellence. As brands increasingly seek to connect with their audience on a deeper level, HeyMo stands poised to lead the way, shaping the future of brand engagement in a rapidly evolving digital landscape.

  4. In bullet-list form (up to 150 words), a brief summary of up to ten (10) of the nominee's chief achievements since 1 January 2022:

    Total 143 words used.

    HeyMo has a success in creativity because;

    • It orchestrates captivating launch events for highly anticipated productions like Netflix's "Last Call for Istanbul."
       
    • It collaborates with top-tier brands like Akbank to organize special gala events celebrating milestones like the Republic of Türkiye's 100th anniversary and Akbank's 75th anniversary.
       
    • HeyMo fosters knowledge-sharing through platforms like the TikTok Executive Club, where industry leaders discuss media, advertising, and communication trends.
       
    • It demonstrates social responsibility by organizing events like the "Solidarity Stage" to support earthquake-affected citizens.
       
    • HeyMo celebrates cultural expression through events like "Grace The Stage," showcasing Istanbul's vibrant dance community in collaboration with Nike.
       
    • It facilitates industry networking and education through events like the YouTube Festival, providing insights and opportunities for advertisers, marketers, and creators.
       
    • HeyMo embraces technological advancements by hosting events like the Google Shopping Fest, where Google experts share AI-supported solutions and insights.

     

Attachments/Videos/Links:
HeyMo® The Experience Design Company
MP4 [REDACTED FOR PUBLICATION]