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Egemen Özcan, CEO and Partner of HeyMo The Experience Design Company, has been leading the agency's remarkable journey since its establishment in 2017. The agency's acquisition by TBWA Worldwide and integration into Omnicom Experiential Group provided the resources and support to establish regional leadership in experiential marketing.
Its field of activity reaches a wider geography with offices established in Düsseldorf and Dubai. Operating in 18 countries, HeyMo's ability to adapt experimental projects to different cultural contexts highlights its global reach and innovative approach. Focusing on 360-degree experiential moments, the agency engages consumers on many levels by leveraging technology and new media to create impactful and creative brand experiences.
HeyMo's versatility is evident in its expertise in creative experiences/events, gaming and e-sports, digital projects, new media arts and social responsibility initiatives. This adaptability allows the agency to meet a variety of client needs and at the same time differentiate itself from traditional communication models.
The agency's commitment to providing meaningful experiences is also reflected in its slogan "experience matters", which highlights its commitment to creating unforgettable moments. HeyMo continues to set the standard of excellence in the industry by prioritizing projects that align with its core values and expertise.
HeyMo's impressive client list, consisting of industry leaders such as Netflix, Disney, Disney+, Nike, Google, YouTube, Riot Games, Turkish Airlines, Akbank, TikTok, Converse, Zurich Insurance, proves its reputation and expertise in entertainment experiential marketing.
Some HeyMo projects that have been implemented on the path paved with Egemen's vision and have a place in the minds of the client and the end consumer;
It was held the launch events of Last Call to Istanbul show, which is Netflix's most anticipated and also very curious production in the local market, with the participation of talents and influencers.
On a special night, where the 100th anniversary of the Republic of Türkiye and Akbank's 75th anniversary were celebrated, Akbank organized a special “Akbank 75th Anniversary Celebration” gala event to celebrate its 75-year journey of transformation and progress.
Stepping into the rhythm, Istanbul’s dance community ignites the night at ‘Grace The Stage’ – where every move is a testament to grace, passion, and the heartbeat of Nike dance.
YouTube Festival, which takes place across multiple markets globally, is showcasing the best of YouTube across all regions and where the latest developments, trends and advertising opportunities on the YouTube side are shared with advertisers, marketers and creators.
The Google Shopping Fest event, where Google experts shared the insights, tips, artificial intelligence-supported solutions and media strategies of online shopping specific to the shopping season, took place in Zorlu PSM and was attended by 800 people.
The Istanbul Gaming Summit 2023, organized in Türkiye through a collaboration between Google and Deconstructor of Fun, was a significant event that brought together key players in the gaming industry from around the world.
Corporate visuals, social media communication of the 2023 editions of the Contemporary Istanbul and Contemporary Istanbul Bloom exhibition were implemented by HeyMo.
Extra Gastronomy by Brothers, which hosts completely different gastronomy experiences with its food market concept, was held at Swissotel by Bosphorus.
At the TikTok Executive Club event, where senior executives from Türkiye's media, advertising, communication world came together and listen to TikTok World.
In order to contribute to the needs of Turkish citizens affected by the earthquake, the "Solidarity Stage" event organised on March 30th at Zorlu PSM stage in partnership with DasDas, Needs Map and Zorlu PSM.
A special gala night was organized for Airbus, one of the sponsors of the Annual General Meeting & World Air Transport Summit 2023 event held in Istanbul in 2023.
Culture NEXT 2023 - Cultural Exchange Conference, organized for the second time in cooperation with TBWA, Ipsos and Oksijen, took place at Uniq Istanbul.