Company: HeyMo® The Experience Design Company
Company Description: HeyMo® The Experience Design Company is a startup investment of TBWA\Istanbul into experience marketing business established in June 2017.We strongly believe in the power of moment and every moment is designed to be a happy HeyMo in the end.HeyMo® is an experience design company,expanding conversations through communities with experience marketing.We are linked to 18 nationalities.
Nomination Category: Event Categories
Nomination Sub Category: Corporate & Community - Gala
 Nomination Title: Akbank 75th Anniversary Celebration
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
On September 20th, 2023, Akbank marked its 75-year journey with a grand gala held at the prestigious Sabancı Center in Istanbul. This event, hosted by Suzan Sabancı and Hakan Binbaşgil, celebrated the bank's remarkable transformation and progress over the decades.
Akbank, established in 1948, has consistently stood as one of Turkey's strongest banks. In the 75 years of the 100-year history of the Republic of Turkey, Akbank is an institution that has not been affected by any crisis to date, has completed its institutionalization and has reached the peak of its brand power.
The gala served as a tribute to the institution's resilience, institutionalization, and enduring brand power.
The objective of the gala was to honor Akbank's achievements, share significant milestones in its history, and present its future vision. The event attracted leading figures from the worlds of business, art, and politics.
The gala was meticulously planned and executed to create a memorable experience for the attendees. The Sabancı Center, usually the heart of Akbank's operations, was transformed for the occasion. The parking area, previously unused for events, was converted into an inviting space for guests.
Upon arrival, guests were welcomed by the renowned influencer Mert Vidinli on the red carpet, where they could share their messages. The evening commenced with a spectacular show featuring Halit Ergenç narrating Akbank's success story and transformation journey. Young pianist Nehir Özzengin performed a specially composed piece inspired by Mozart's Turkish March. A drone show, combining film and music, added to the visual spectacle. The entertainment continued with performances by Jozi Levi Brazil Project, Ayhan Sicimoğlu, and DJ sets.
The culinary aspect of the gala was equally impressive. World-famous Italian chef Carlo Bernardini curated a bespoke cocktail menu, complemented by drinks from Lucca, one of Istanbul's premier nightclubs.
The gala's effectiveness was evident in its attendance and media coverage. Over 550 influential figures from Turkey's business, art, and political spheres graced the event. The carefully crafted opening show was visible not only to attendees but also to onlookers near the building. The gala garnered extensive media attention, with coverage spanning business, economy, and lifestyle sectors, ensuring Akbank's milestone celebration reached a wide audience.
The gala's success underscores Akbank's standing as a leading institution in Turkey and its commitment to innovation and creativity. By combining elements of entertainment, culture, and gastronomy, Akbank effectively conveyed its rich history and future aspirations to its stakeholders.
The gala served as a fitting tribute to Akbank's 75-year journey, showcasing its resilience, growth, and unwavering commitment to excellence. As the bank looks ahead to the future, events like these reinforce its position as a cornerstone of Turkey's financial landscape
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 439 words used.
On September 20th, 2023, Akbank marked its 75-year journey with a grand gala held at the prestigious Sabancı Center in Istanbul. This event, hosted by Suzan Sabancı and Hakan Binbaşgil, celebrated the bank's remarkable transformation and progress over the decades.
Akbank, established in 1948, has consistently stood as one of Turkey's strongest banks. In the 75 years of the 100-year history of the Republic of Turkey, Akbank is an institution that has not been affected by any crisis to date, has completed its institutionalization and has reached the peak of its brand power.
The gala served as a tribute to the institution's resilience, institutionalization, and enduring brand power.
The objective of the gala was to honor Akbank's achievements, share significant milestones in its history, and present its future vision. The event attracted leading figures from the worlds of business, art, and politics.
The gala was meticulously planned and executed to create a memorable experience for the attendees. The Sabancı Center, usually the heart of Akbank's operations, was transformed for the occasion. The parking area, previously unused for events, was converted into an inviting space for guests.
Upon arrival, guests were welcomed by the renowned influencer Mert Vidinli on the red carpet, where they could share their messages. The evening commenced with a spectacular show featuring Halit Ergenç narrating Akbank's success story and transformation journey. Young pianist Nehir Özzengin performed a specially composed piece inspired by Mozart's Turkish March. A drone show, combining film and music, added to the visual spectacle. The entertainment continued with performances by Jozi Levi Brazil Project, Ayhan Sicimoğlu, and DJ sets.
The culinary aspect of the gala was equally impressive. World-famous Italian chef Carlo Bernardini curated a bespoke cocktail menu, complemented by drinks from Lucca, one of Istanbul's premier nightclubs.
The gala's effectiveness was evident in its attendance and media coverage. Over 550 influential figures from Turkey's business, art, and political spheres graced the event. The carefully crafted opening show was visible not only to attendees but also to onlookers near the building. The gala garnered extensive media attention, with coverage spanning business, economy, and lifestyle sectors, ensuring Akbank's milestone celebration reached a wide audience.
The gala's success underscores Akbank's standing as a leading institution in Turkey and its commitment to innovation and creativity. By combining elements of entertainment, culture, and gastronomy, Akbank effectively conveyed its rich history and future aspirations to its stakeholders.
The gala served as a fitting tribute to Akbank's 75-year journey, showcasing its resilience, growth, and unwavering commitment to excellence. As the bank looks ahead to the future, events like these reinforce its position as a cornerstone of Turkey's financial landscape
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
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