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HeyMo The Experience Design Company, Istanbul, Turkey: Valorant Champions Istanbul 2022

Company: HeyMo® The Experience Design Company
Company Description: HeyMo® The Experience Design Company is a startup investment of TBWA\Istanbul into experience marketing business established in June 2017.We strongly believe in the power of moment and every moment is designed to be a happy HeyMo in the end.HeyMo® is an experience design company,expanding conversations through communities with experience marketing.We are linked to 18 nationalities.
Nomination Category: Event Categories
Nomination Sub Category: Art, Entertainment & Public - eSports Event
2023 Stevie Winner Nomination Title: Valorant Champions Istanbul 2022
  1. If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:

    Total 492 words used.

    About 

    Valorant Champions Istanbul 2022 is the final leg of the "VALORANT Champions Tour" organized by Riot Games,the producer of the first-person shooter game Valorant.Riot Games announced that the "Champions" tournament,which will determine the champion team in the 2022 Valorant esports calendar,will be played in Istanbul.The Play-Off part of the tournament,which was held between 31 August-18 September 2022,was played between 9-18 September at Volkswagen Arena with spectators.

    Innovation & Creativity 

    Riot Games is one of the leading brand that started to invest in the esports ecosystem in Turkey and helped it become an industry.It has worked to physically bring together the esports world after the Pandemic and to ignite the excitement in the ecosystem again.As a result of his efforts top Valorant teams from the competing regions of NA,EMEA,APAC,China,Japan,Korea and South America would come to Istanbul, Turkey to compete for Valorant's second world champion title.

    Objectives, Planning & Execution

    The year-end final event,where sixteen of the world's best teams will compete to become the Valorant World Champion.The Play-Off part of the tournament,which was held between 31 August-18 September 2022,was played between 9-18 September at Volkswagen Arena with spectators.

    A magnificent stage was set up at the Volkswagen Arena for this tournament.In addition to the led screens used around the stage,the entire floor was covered with floor led.The stage,where more than 1000m2 of led screen is used,was specially designed to make the teams feel as if they were in the world of Valorant.The screens used in this size created a unique 3D visual show for those watching the matches on the broadcast–in broadcasts using Augmented Reality technology,the audience had the chance to watch the teams in a special area,in different depths and motion dimensions.

    At the end of the tournament,Gatala Tower,one of the iconic structures of Istanbul,was used to announce the winner and the champion team.With a special mapping show on the tower,the champion was declared and this flamboyant tournament was closed.

    Effectiveness & Results

    Valorant Champions Istanbul 2022 has become one of the leading esports events in Turkey and the world,ensuring that esports remains talked about in a way similar to conventional sports.

    In addition, it achieved its targets in terms of new access numbers and numerical metrics on the basis of total games and views.

    -Approximately 20K people watched the Valorant Champions Istanbul 2022 greetings at the physical event venue, and approximately 1 million people watched live on online channels.

    -Valorant Champions Istanbul 2022 tickets sold out in less than 24 hours, breaking a new record in the field of eSports in Turkey.

    -Attempted to show that Valorant is not just a game, but also a community festival.

    -By combining different applications of broadcast technologies, a visual feast was tried to be created for both on-site and live broadcasters.

  2. Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:

     

  3. Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:`
    Essay of up to 525 words
  4. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

Attachments/Videos/Links:
Valorant Champions Istanbul 2022
JPG VCT_ISTANBUL_2022_03.jpg
JPG VCT_ISTANBUL_2022_08.jpg
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MP4 Art_Entertainment_Public_eSports_Event_Valorant_Champions_Istanbul_2022.mp4