Total 502 words used.
Date
March 30th, 2023
Client
DasDas, Needs Mao and Zorlu Performing Arts Center
About
DasDas, Needs Map and Zorlu PSM came together to bring the sense of solidarity and unity to the stage against the great earthquake disaster that stifled Turkey in February 2023. In order to contribute to the needs of Turkish citizens affected by the earthquake, the "Solidarity Stage" event organised on March 30th at Zorlu PSM stage in partnership with three institutions. All income from this night would be transferred to the Needs Map in order to meet the educational materials and training needs in the earthquake area.
Innovation & Creativity
In the 'Solidarity Stage' event attended by many successful artists & famous names in their field, the idea was advanced with the idea that each seat would benefit a student's education. It was aimed to deliver the income of the "support tickets" sold with the motto "1 Ticket, 1 Student Support" and the contributions to be made through online publications to thousands of students affected by the earthquake. In addition, it was planned to support children who were physically damaged by the earthquake in cooperation with the Robotel Association.
Objectives, Planning & Execution
The Solidarity Stage, which received great support from many musicians, actors and famous names from the first moment, brought together many names on the same stage from different genres and diciplines. During the night, 31 musicians/singers sang their songs on stage for solidarity, and 34 actors/famous names were included in the broadcast from the live broadcast studio, shared their feelings and called for donations. Many local and foreign artists who could not be on the stage and wanted to support solidarity were also connected via video and supported.
The event was held in a sit-down arrangement on the Zorlu PSM stage. Tickets were sold from passo.com.tr for either to support the needs and also to join the event psychically or only to support the needs of the citizens only by choosing solidarity tickets.
The 'Solidarity Stage' was broadcast live on YouTube, Twitch and TikTok simultaneously with the event to increase the power of togetherness. It was also possible to support the Solidarity Stage via YouTube. All the support made to the Solidarity Stage via YouTube was used to meet the educational needs of the students in the earthquake zone, again through the Turkish Philanthropy Funds.
Effectiveness & Results
Singers and famous names from many disciplines and genres gathered unconditionally for earthquake-affected youth and students and called for support for those in need. The collected supports were delivered to those in need through the Needs Map and became hope for many young&students.
• 8 hours of live broadcast
• Audience in 2,200 halls
• 5,000,000 views on the social media channels of the event
• Host staff consisting of 34 famous names-Servers
• Guest staff consisting of 31 artists-Musicians
• Educational support for 700 students who applied
• Mechanical limb support for 900 children with Robotel Türkiye Association
• 5K+ mentions
Nomination Title: Solidarity Stage
