Company: HALKBANK Nomination Submitted by: Business Awards Consulting Company Description: Halkbank has become one of the steadily growing, well-established, pioneering and respected brands of emerging Turkey, which established in 1938 to support tradesmen, SMEs and to accelerate permanent economic development. Pioneering the development of the Turkish banking sector for 83 years, Halkbank continues its mission of supporting the real sector Nomination Category: Company / Organization Categories Nomination Sub Category: Company of the Year - Financial Services - Large Nomination Title: HALKBANK
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Halkbank, established in 1938 with mission of supporting artisans and SMEs and accelerating sustainable economic development in Türkiye, has become one of the prominent, stable, pioneering, and reputable brands in the rising country. For 86 years, Halkbank has been leading the development of the Turkish banking sector.
As "The Bank of Productive Türkiye" Halkbank develops products and services that respond to the needs of the real sector with its expertise in SME Banking. Among the most efficient banks in terms of equity profitability, Halkbank serves throughout Türkiye with 1,079 branches and 4,064 ATMs.
In 2023, despite the inflationary economic developments worldwide, Halkbank continued to be a strong supporter of Turkish economy, achieving growth of 57.6% in total assets, 50.8% in cash loans, and 76.5% in total deposits. Halkbank created an economic value of 57,7 billion TL in 2023.
Like the rest of the world, artisans, entrepreneurs, and SMEs in Türkiye are among those most affected by social and economic developments. Halkbank increased its support for SME customers during this challenging period by allocating55.7% of its commercial loans to SMEs. Halkbank continues its market leadership on SME credits with a marketshare of 18,6%.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 237 words used.
Shaping its efforts with the goal of making concrete contributions to all SDGs, Halkbank continues to fulfill its responsibilities in critical areas for a sustainable future. Considering the needs and expectations of its stakeholders, the bank has identified four strategic focus areas for 2023:
-Enrtrepreneurship
-Digitalization
-Creating Value for the Local Economy
-Supporting the Fight Against Climate Change
Under these focus areas, Halkbank has developed numerous successful projects:
To support entrepreneurship, Halkbank designed and implemented projects focusing on Youth entrepreneurship (eg. Hubrica, JetLuck), Women Entrepreneurship (eg. Women Support Packages, Producing Women Competition), Entrepreneurial Loans (a first in Türkiye) and entrepreneurship support systems.
Halkbank established the first "Women Entrepreneurship Banking" department in Türkiye, providing support not only through banking activities but also offering various assistance to promote women's participation in the workforce and support women entrepreneurs.
Emphasizing digitalization, Halkbank has updated all its services with an innovative approach. It introduced Paraf RingPay, the wearable technology as a ring-shaped credit card, for the first time in Türkiye. Additionally, Halkbank became the first Turkish bank to open a branch in Metaverse. The bank digitalized all critical internal processes with Robotic Process Automation (RPA) tools to achieve efficiency and process excellence.
Halkbank has adopted sustainability and environmental policies as part of its corporate strategy. By aligning all service units with the Zero Waste regulation, Halkbank has become the first Turkish bank to receive the Zero Waste Certificate at 1096 service points.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 227 words used.
Halkbank, implementing pioneering practices in all focus areas, attaches importance to contributing to social welfare while providing support to the real sector, SMEs, and stakeholders. With this vision, the bank focuses not only on banking activities but also on social awareness campaigns and corporate social responsibility projects.
Serving customers from all socio-economic levels and educational backgrounds, Halkbank has also taken responsibility for education in the country by offering free educational platforms such as the "SME Development Platform" and the "Producing Women Academy." Additionally, through its YouTube channel, the bank continues to educate the public about hot topics like health, sustainability, energy etc.
Halkbank also works to minimize its environmental impact, developing environmental policies to reduce energy and natural resource consumption. The bank became the first Turkish bank to implement the ISO 50001 Energy Management System. In late 2022, Halkbank introduced the first "Carbon Neutral Credit Card" in Türkiye: Paraf Doğal,which aims to offset the climate impact resulting from plastic use. Additionally, Halkbank supports businesses interested in investing in energy, environment, and climate through its Green Energy Credit Packages.
Halkbank's support for its stakeholders and Turkish economy is also reflected in its financial results. (provided as attachment) According to the BrandFinance Brand Valuation Research, an independent international auditing institution, Halkbank ranked 22nd among Türkiye's most valuable brands. In 2023, it climbed five places to rank 17th.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 190 words used.
Halkbank's CEO, Mr. Osman Arslan, stated the following regarding the bank's 2024 vision: " As the Halkbank Family which works day and night to move our country forward, we are proud to finish our Republic’s 100th and the Bank’s 85th year with great accomplishments. As the People’s Bank, we will continue to work tirelessly for our country, forge new heart-to-heart connections, and thoroughly fulfill our responsibility to our people with your trust. We greatly appreciate our valued business partners’ support and belief in us.”
Apx1-Report: Halkbank Summarized Integrated Annual Report 2023
Apx2-Video: Halkbank Short Introduction
Apx3: Halkbank Introduction Movie
Halkbank's history and general introduction movie
Apx4: Video: Halkbank Testimonials
Apx5: Video: Halkbank Family Remarks
Halkbank is a family with its customers, employees, their families and retirees. You can access the video in which members of this family share their views on working at Halkbank
Apx6: JetLuck
Halkbank designed an innovative hackathon with elevator-speech concept for young entrepreneurs. This video shows a summary of JetLuck
Apx7: Video: Halkbank 85th Anniversary Commercial Film
Apx8: Video: Examples of Halkbank Recent Products/ Programs
A short compilation of promotional films of various Halkbank products
Attachments/Videos/Links: |
---|
|