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"The Performance Paradox," authored by Eduardo Briceño, co-founder of Mindset Works with Stanford Professor Carol Dweck, is a vital guide for professionals and leaders aiming to foster learning habits and cultures to enhance growth and impact. Briceño, a growth mindset expert, has spent over a decade supporting Fortune 500 companies in developing learning-centric, high-performance cultures.
The book instructs professionals and leaders on how to implement the "Learning Zone" and the "Performance Zone," concepts Briceño popularized in his TED Talk, which has been viewed over 4.5 million times. It is an accessible playbook offering frameworks, evidence-based insights, case studies, and practical strategies in both professional and personal settings. It is structured in three parts: Part 1 introduces the foundational frameworks and how individuals can apply them; Part 2 centers on applications for teams, organizations, and leadership; Part 3 presents strategies to perform and drive impact.
Endorsed by prominent authors such as Carol Dweck, Angela Duckworth, Marshall Goldsmith, and Chip Conley, and by leading executives including Microsoft Chief People Officer Kathleen Hogan and LinkedIn Chief Product Officer Tomer Cohen, "The Performance Paradox" has garnered widespread acclaim.
The book won Gold in the Stevie’s American Business Awards and it’s a designated Must Read by the Next Big Idea Club, curated by Susan Cain, Malcolm Gladwell, Adam Grant, and Daniel Pink. It has been featured in Harvard Business Review, Forbes, Fast Company, Wharton Magazine, Big Think, Inc., Insider, Entrepreneur, NPR, SUCCESS Magazine, Quartz, and many podcasts, and published in multiple languages.
Nomination Title: The Performance Paradox: Turning the Power of Mindset into Action by Eduardo Briceño
