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Fiit4GROWTH, Fetcham, United Kingdom: John Roussot, Founder & Chief Excellence Officer

Company: Fiit4GROWTH
Company Description: Founded in 2020 by John Roussot, coaching and training specialist FiiT4GROWTH empowers individuals, teams and businesses worldwide to create a culture of high performance. Our bespoke, scientifically-developed courses help major organisations, including Dyson and WD-40, accelerate their growth. We have an international team of 15 and have won four international business awards.
Nomination Category: Entrepreneur Categories
Nomination Sub Category: Best Entrepreneur - Business & Professional Services
2023 Stevie Winner Nomination Title: John Roussot
  1. Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 650 words? Choose one:
    Essay of up to 650 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing a written essay for this nomination, submit in this space an essay of up to 650 words describing the achievements of the nominated entrepreneur since 1 January 2021:

    Total 650 words used.

    As a child in a small town in South Africa, John Roussot fundamentally understood the power of positive habits and small daily actions.  As well as achieving greatness on the sports pitches, he studied karate every week from the age of 5, achieving a black belt by the age of 12.

    Self belief, consistent effort and discipline were key to John’s self-mastery, attributes which remained steadfast when tested by challenging family circumstances later in his life.  

    After embarking on an entrepreneurial venture following a successful corporate career, he tragically lost both his parents. So, John took over running the family coffee shop business full time, doubling the turnover and tripling the business's profits within six months.

    Later on, after realising that many corporate workers were burnt out, demotivated and failing to achieve a successful work-life balance or produce results, John decided to train as a High Performance Coach.  

    Unleashing a vision to ‘liberate greatness’

    By the time the pandemic hit in March 2020, John was living in the UK with his family, working in the corporate world. Eager to apply his coaching passion to make a real difference through people-centric strategies designed to unlock corporate success, he established FiiT4GROWTH with the vision to ‘Liberate greatness for individuals, teams, and businesses’ and has never looked back. In his own words:

     “I have a vision for a world where individuals, teams and businesses are able to liberate their greatness using the strategies and tools I’ve had the privilege of implementing in my own life, so that they can achieve their personal and professional goals faster, while maintaining their wellbeing and relationships. 

    Everything in my past, the great experiences, and adversities have created my purpose and passion for people, my fight against mental and physical health issues, and my desire to inspire, encourage and uplift the people around me.”

    Led by John and his inspiring vision, coaching and training specialisms at FiiT4GROWTH manifest high performance and results for major global businesses, teams and individuals.  The globally based team has trained clients in 33 countries around the world, and created a business that is set to exceed £1 million in sales in the 2022-2023 financial year. 

    John’s people-centric, science-based coaching formula enhances employee wellbeing, attitudes and decision-making processes. His strategy of partnering with clients to create a culture of high performance through tailor-made courses that help international businesses - including Dyson and WD-40 - drives their growth goals exponentially, earning him high praise:

    Preston Ley, Commercial Director & E-Commerce, WD-40: “The FiiT4GROWTH team truly liberate greatness - I’ve witnessed it first hand.  The programmes provide maximum impact with minimum downtime. They’re progressive, engaging and rewarding.”  

    Graham McKay, Global Head of Indirect Procurement, Dyson: “Don’t underestimate the power of self-awareness and reflection. I’m now able to stop and interrupt old patterns to create new, empowering habits!”  

    Since the start of 2021, John’s successful ‘Liberating Greatness’ blueprint has:

    • Demonstrated proven coaching success with over 500 clients, achieving a 96% satisfaction rating and with a 100% Net Promoter Score. 

    • Expanded the team by 33.3% - including employees and associates based worldwide. This is set to double in the 2022-2023 financial year.

    • Increased profit from £109k to £354k, growing 727% in 2021 and by 223% in 2022. 43% of this income was generated internationally.

    • Projecting an impressive turnover of £1.2 million and £840k profits for YE23, with 50% of income from international clients.  

    Unlocking high performance people and cultures
    Results from a recent FiiT4GROWTH Customer Impact Survey 2022 showed that 88% of participants have noticed a difference in their purpose and motivation since their high performance training. 75% of those taking part found a difference in their mental health and wellbeing, while 69% reported a difference in their work-life balance. 100% of all those questioned said they would recommend FiiT4GROWTH to a friend/colleague, with many praising John’s energy, enthusiasm and spirit of excellence.

  4. In bullet-list form (up to 150 words), provide a brief summary of up to ten (10) of the chief achievements of the nominated entrepreneur since 1 January 2021:

    Total 150 words used.

    • Manifested two international celebrity clients, generating $120,000 and €136,000 

    • Grew a corporate client from a £24,000 investment to over £700,000, securing a 2023 commitment of over £400,000

    • Secured Worldwide Strategic Channel Partnerships with the High Performance Institute and GrowthDay

    • Saved a corporate client £4 million, generated annual growth of £30 million

    • Coached an entrepreneur to save $120,000/month 

    • Won four international business awards (Gold Globee Business Excellence Award - Mentor or Coach of the Year 2022; Gold Globee Business Excellence Award - Achievement in Coaching and Mentoring 2022; International Business Excellence Award - Best Learning & Development Program 2023 and Corporate Vision Business Excellence Award - Best Coaching & Leadership Development Program)

    • Finalist in the Entrepreneur Of The Year category of 2xbusiness awards (Lloyds Bank British Business Excellence Awards 2022 and Business Champion Awards 2023)

    • Donated £29,000 (10% of profit from 2021/22 financial year)

Attachments/Videos/Links:
John Roussot
PDF Entrepreneur_of_the_Year___A56_Business__Professional_Services___Stevies_IBAs___FiiT4GROWTH.pdf
MP4 Liberating_Greatness_for_WD_40_90_Seconds.mp4