Company: Egg Soldiers, London, United Kingdom
Nomination Submitted by: F&C Food Ltd (trading as Egg Soldiers)
Company Description: Egg Soldiers is UK's leading food and hospitality consultancy. The company was founded in 2018 and has grown to 11 employees. We have already won awards for being the best food consultancy in the UK.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Food & Beverage - Small
 Nomination Title: Egg Soldiers
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 164 words used.
Egg Soldiers is the UK’s leading food and hospitality consultancy. We work with start-ups through to some of the biggest brands in the food industry, across the UK, US and Europe. Our services range from food trends and insights, ideation workshop, full new concept creation, menu development and operational support.
The business was founded in 2018 by Stefan Cosser and Toph Ford. Stefan’s background includes running the development kitchen at the 3 Michelin starred The Fat Duck restaurant. Toph’s background includes being Head of Food at Leon Restaurants – helping to grow the business from 4 to 40 sites.
The business has grown to a team of 11 full time employees – ranging from development chefs, trend researchers, creatives and operational specialists.
Revenue growth has been significant over the last 3 years and we are now on a steady path of growing our team and range of services.
Our reputation is paramount to us and we rely on word of mouth and repeat clients.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 155 words used.
Since the beginning of 2022, the business has grown significantly in terms of revenue, team and services.
Revenue – year on year revenue growth has been:
- 2024 revenue is on track to grow 20% from 2023
- 2023 revenue grew 42% on 2022.
- 2022 revenue grew 73% on 2021.
Team – we’ve gone from 4 employees to 11 since beginning of 2022.
Services – we developed and launched a new customer facing sub-brand and offer, the ‘Insights Lab’. The Insights Lab is geared towards food manufacturers and retailers, where we support them with bespoke food trends reports, specialist-led creative ideation workshops and food study tours.
This new service offer has broadened our customer base. Where our focus historically has been on hospitality businesses, we know that manufacturers and retailers look towards hospitality for inspiration and insights. By leveraging our expertise in hospitality, we can support manufacturers and retailer, helping them supercharge their innovation pipelines and creativity.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 147 words used.
Our achievements and our business is unique in the marketplace.
The hospitality consulting industry is fragmented – there are a lot of one-man-band businesses offering menu development services or operational support. We have managed to build a ‘consulting agency’ style business that can encompass a wider range of services, resulting in better and more holistic services and results for our clients.
This is also the case for our sub-brand, the Insights Lab. Whereas there are a number food trends agencies in the market, our USP is that we are not just trends researches, we are working in the industry, developing and creating the food trends. This unique chef-led vantage point allows us to take the food trend research further – giving our clients real, actionable ideas to develop. We can then work with the clients longer term, helping them develop products and dishes using the trends insights.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 53 words used.
We have attached two documents:
1. Our Egg Soldiers intro deck
2. Our Insights Lab intro deck
Further links to our pages:
Our new range of services, the Insights Lab: https://eggsoldiers.co.uk/insights-lab
Examples of our Insights Lab services: https://eggsoldiers.co.uk/insights-lab/ideation-workshops
Case studies of our projects: https://eggsoldiers.co.uk/ourwork
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