Company: EasyCep
Company Description: EasyCep is Turkey's largest refurbished electronics market. We purchase technological products such as cell phones, tablets and laptops from their original owners and refurbish them. We offer refurbished electronic products, whose existing problems are repaired, for sale on EasyCep website and in our stores. We support the protection of nature with less electronic waste.
Nomination Category: Sustainability Categories
Nomination Sub Category: Sustainability Service of the Year - in Europe
 Nomination Title: EasyCep
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one)
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 179 words used.
Founded in 2018, EasyCep offers refurbished electronic devices to consumers in Turkey, Qatar and Azerbaijan through more than 150 sales points, with a business model aimed at promoting sustainability.
Offering a wide portfolio of smartphones, tablets, smart watches and computers, the company is Turkey's largest refurbished electronics market.
EasyCep, one of the leading companies in the country, was among the first companies to receive an electronic device renewal license from the Ministry of Commerce with the entry into force of the relevant legislation in Turkey in 2020. The company operates from a 4,000 square meter renovation facility. From testing to valuation.
Since its founding, EasyCep has been instrumental in promoting the benefits of refurbished electronic devices. To date, the company has renewed over 400,000 devices and brought them into the economy, thus preventing over 1,000 tons of carbon emissions.
EasyCep ranked third in the Deloitte Technology Fast 50 Turkey 2023 list in January 2024, showing a remarkable growth of 4,353%. The company expanded its operations to Qatar and Azerbaijan.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
EasyCep supports the adoption of the circular economy to promote a sustainable world. By extending the life cycle of electronic devices, EasyCep not only reduces the carbon footprint associated with the production of new devices, but also contributes to energy savings and reduces electronic waste.
The company sponsors educational programs to inform consumers about the environmental benefits of refurbished phones and promotes sustainable product choices through innovative marketing strategies.
A study shows that a refurbished iPhone 11 has a carbon footprint of approximately 15.7 kg. In comparison, producing a new smartphone produces approximately 72 kg of carbon emissions, making refurbished devices 78 percent more carbon efficient. To date, the company has prevented over 1,000 tons of carbon emissions by renewing over 400,000 smartphones. Additionally, the water usage of renewed devices is approximately 1,695 liters, saving 86 percent compared to the 12,000 liters required for a new device.
In terms of electronic waste, refurbishing mobile phones produces approximately 70 grams of waste. This is a 71 percent reduction compared to the total weight of a new device, which is 239 grams.
Beyond its main activities, EasyCep donates electronic devices that its employees do not use or break to the Turkish Informatics Industrialists Association (TÜBİSAD) for recycling, within the scope of its ongoing cooperation with the association. For the future, EasyCep plans to expand this cooperation to ensure that consumer electronic waste is collected and recycled by TÜBİSAD at 161 physical sales points across Turkey.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 197 words used.
EasyCep has carried out successful campaigns to raise consumer awareness about renewed electronic devices in Turkey. EasyCep has become the market leader by capturing approximately 60 percent of the market share in Turkey by the end of 2023.
In 2023, the company launched an advertising campaign with the slogan "We Refresh Heads" encouraging consumers to re-evaluate their perception of refurbished phones as a smart choice. This campaign earned EasyCep the "Most Liked Advertisement of the Year" award from Marketing Türkiye, one of the country's leading marketing publications.
In addition, EasyCep was awarded the "Pioneer of Circular Economy Award" by the Istanbul Marketing Awards in 2023 with its effective campaigns that highlight the concept of circular economy.
In April 2024, the company sponsored the "No Life Without Him" program on Bloomberg HT, Bloomberg's licensed channel in Turkey. The program aims to raise public awareness about the importance of sustainable consumption practices in electronic devices by including discussions with consumers, university professors and industry representatives.
Offering significant environmental sustainability benefits to consumers in Turkey, EasyCep also pioneered this sector in Qatar and Azerbaijan and brought the advantages of refurbished electronic devices to these markets.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 137 words used.
EasyCep meticulously documents its sustainability efforts and provides a variety of sources to verify these claims. This includes collaborations with local educational institutions for technical training programs and participation in environmental sustainability projects. These initiatives are comprehensively detailed in the Environmental, Social and Corporate Governance (ESG) report, which outlines the company's environmental and social contributions. This report objectively supports their candidacy and sustainability claims, underlining the company's commitment to transparency and accountability.
The company's ESG report can be accessed at this link:EasyCep ESG Raporu 2023.
EasyCep's achievements in the media in 2023:
https://fintechtime.com/2024/04/dort-kat-buyuyen-easycep-yurt-disi-acilimini-hizlandirdi/
https://www.hurriyetdailynews.com/turks-renew-their-phones-every-two-years-192224
https://www.paradergi.com.tr/teknoloji/2024/04/09/easycep-yurt-disi-acilimini-hizlandirdi
EasyCep begins operations in Qatar: https://swipeline.co/easycep-global-acilimini-katar-ile-baslatti/
EasyCep starts operating in Azerbaijan: https://swipeline.co/easycep-azerbaycanda-hizmet-vermeye-basladi/
Award for 2023 advertisement: https://www.marketingturkiye.com.tr/haberler/2023e-damga-vuran-reklamlar/
““Pioneer of Circular Economy Award”: https://ictmedia.com.tr/haber/easycep-basarilarini-uc-odulle-taclandirdi
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