Company: Disguise Systems Limited
Company Description: disguise is a real-time production platform delivering the next dimension of visual experiences, bridging the physical and the virtual. Its combination of 3D visualization software, cloud solutions, platform, hardware and services provides creatives and technical teams the ability to realize any creative vision - no matter the complexity.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Innovation of the Year - Business Products Industries
 Nomination Title: disguise xR
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
disguise allows creative and technical teams to imagine, create and deliver spectacular visuals. Its extended reality (xR) platform empowers brands and artists to tell stories by combining real-world images with computer-generated ones in a virtual environment.
Born from a pioneering new technology in 2000, disguise was initially developed to deliver show-stopping visuals at concerts for artists like Massive Attack and U2. It’s now a global operation with offices in London, Hong Kong, LA, and Shanghai.
Accelerated by demand from creatives to engage remote audiences following the pandemic, disguise has revolutionized xR production and enabled over 250 projects in the past 12 months alone. This includes concerts for Beyonce, location-based experiences for venues like BBC Earth, virtual productions for Netflix and Amazon Prime, commercials for Nissan and Cartier, and even a virtual tradeshow for Siemens. Meanwhile, 170+ stages powered by disguise have been built in 35+ countries to meet the growing demand for these experiences.
disguise’s growth has led to several high-profile partnerships in the past three months with companies like Snap!, Nvidia and Move.AI. disguise collaborated with Move.ai to develop Invisible, a custom AI technology for markerless motion capture, negating the need for costly suits and lengthy setup.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 243 words used.
Since the beginning of 2021, disguise’s xR platform has presented creators with everything they need to orchestrate LED, real-time content and camera tracking in production environments.
The most important technologies we’ve released over the past few years have been:
1. RenderStream™, which forms part of the disguise infrastructure connecting the physical stage with the virtual set, and seamlessly integrating content engines, and camera tracking to deliver seamless content rendering. With RenderStream™, creators can render pieces of a single scene across multiple computers and then stitch those pieces back together to create a cohesive, high-resolution image or video. This has minimized latency and allowed for increased flexibility for in-camera VFX workflows, infinitely scalable content, and superior system efficiency.
2. Invisible, a custom AI technology developed in collaboration with Move.ai. enables markerless motion capture that doesn’t require costly suits or lengthy calibration processes. Now, anyone can mirror their movements onto a character rig in real time, paving the way for metaverse avatars, characters on an LED virtual production stage, and more.
3. disguise Cloud is the first end-to-end cloud collaboration solution designed for media and entertainment and allows teams to easily collaborate, communicate, and speed up workflows on everything from concert visuals to virtual productions.
Our xR platform has also received some noteworthy awards, with disguise named by the Financial Times as a 2022 Tech hero, as well as achieving an Engineering, Science and Technology Emmy Award and a Queen’s Award for Enterprise: Innovation.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
disguise xR is a leading player in the new era of immersive visuals, with our platform erasing the need for green screens and means less crew, travel, and time needed on set as creative decisions can be made on set in real time.
Companies are turning to disguise to address problems around distance. Virtual meetings, conventions, and even product launches in xR can create a more engaging experience for the participants, immersing them in the brand and ethos of the organizer along with lowering the carbon footprint.
disguise xR has also been used to immerse students in realistic scenarios, enabling more hands-on learning in a stimulating virtual environment. We’ve also seen disguise power innovative productions in the film, broadcast, live music, and esports industries.
disguise has risen above other players in the xR industry to become trusted by leading brands and artists, who can rely on the platform to boost awareness and engagement, drive demand and grow loyalty within their audience. Our platform has powered a plethora of productions, from Adele’s Vegas Residency show to Netflix’s Sweet Tooth and Amazon Prime’s The Power.
RenderStream™ has allowed these brands and artists to safely scale their productions by distributing rendering power across multiple render nodes. Its cluster rendering capabilities have ensured graphics are processed with maximum performance making content as detailed and high quality as can be.
The sky is the limit for xR and disguise continues to innovate, finding new ways to revolutionize production on projects of all shapes and sizes.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 30 words used.
The Key to Superior Content Rendering whitepaper
Now is the time for xR infographic
disguise Invisible Solution
The disguise Cloud platform
disguise gx 3 server powers Adele’s Las Vegas Residency
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