Company: Demandbase
Nomination Submitted by: Convey Communications
Company Description: Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That’s Smarter GTM™.
Nomination Category: Product & Service Categories
Nomination Sub Category: Business-to-Business Products
 Nomination Title: Demandbase One
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
This submission is for a new version of Demandbase One which launched in July 2022.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 347 words used.
Demandbase helps B2B businesses hit revenue goals using fewer resources, by aligning sales and marketing around a combination of their data, Demandbase data, and AI to identify, engage, and focus their time and money on accounts most likely to buy.
The Demandbase One Platform includes:
- ABM/ABX — Powered by AI, proprietary data, and integrations with first-party systems like CRM and marketing automation, the platform uses predictive models and intent signals to find, prioritize, and engage accounts that are actively looking to buy. In 2022, Demandbase announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM, adding to its existing Salesforce integration. Users of all major CRMs can now take full advantage of Demandbase’s capabilities, with bidirectional sync and automated cross-channel go-to-market workflows.
- Advertising — Demandbase Advertising uses the only true B2B demand-side platform (DSP). Most ad tech is built for individual consumers — designed for reach and clicks. B2B sales is harder, with bigger buying teams and longer sales cycles. Demandbase targets in-market accounts and their buying teams. In 2022, Demandbase released two major enhancements. The first allows users to prioritize known individuals and the second to prioritize specific job levels and/or functions, tapping into Demandbase’s 135+ million global B2B contacts to find/target the right individuals. In 2022, Demandbase customers increased their lift by 50% and their click-through rates (CTRs) by 33%.
- Sales Intelligence - Demandbase Sales Intelligence puts millions of company and contact profiles, account hierarchies, financials, industry profiles, social insights, and the industry’s most comprehensive connections graph at sellers’ fingertips, inside their CRM or browser. In 2022, Demandbase introduced the market’s first unified sales intelligence and account engagement user interface directly integrated into CRM. This helps sellers find more prospects at that magic moment when they’re in-market and engaged.
- Data - Demandbase offers account identification, company information, technographics, contact data, and intent. Pulled from 40K+ sources, Demandbase applies machine learning and AI to triangulate and validate its data at a scale and speed humans can’t match. In 2022, Demandbase released Account ID Free Edition, the first 100% free account identification solution on the market.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 339 words used.
Demandbase has become an indispensable part of customers’ daily lives, helping them work smarter, not harder. In 2022, Demandbase earned the following high rankings and industry awards, given by industry experts and real customers:
- A Leader in 39 G2 Spring reports, 40 Summer reports, 39 Fall reports, and 39 Winter 2023 reports - all wins based solely on customer reviews.
- Four “Top Rated” Awards by TrustRadius and “Most Loved” Award for Sales Intelligence
- A Notable Vendor in Forrester’s B2B Sales Intelligence Providers Landscape Report
- The Leader on the SPARK Matrix for Account-Based Marketing (ABM) Platforms
- A Leader in the Forrester New WaveTM for Account-Based Marketing Platforms
- A Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
Navisite reported that 80% of their sales reps use the Sales Intelligence Cloud daily, and Fivetran also emphasized its incredible adoption of Demandbase, with account executives and business development representatives using it every day to prioritize accounts. Customers regularly rave about how essential Demandbase is to their organizations, saying:
- "With Demandbase, I get real-time updates and triggers, highlighting exactly what my prospective customers are interested in, allowing me to frame each and every interaction with them based on their desired outcomes. It’s like having a crystal ball into their goals without me having to pry it out of them… truly life-changing!" Jonathan Roberts, Account Executive at Fivetran
- “I couldn’t have done it without Demandbase. That’s why I’m so passionate about it…it’s been a tremendous help for our business.” Nicole Kimmick, Director of Account-Based Marketing, Alation
- "(Demandbase) offers all the features we need to serve as the foundation of our ABM program, starting with target account selection right through behavior-based event triggering and engagement insights." Izabella Bray, Head of Marketing Campaigns, Dialpad
- “Demandbase’s collaboration, from senior leaders on down, set it apart. The team helped us get up to speed faster and continues to show us how to take advantage of the insights to implement best practices. It has definitely surpassed my expectations.” Sandra Moran, CMO, Workforce Software
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 139 words used.
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