Company: DeFacto Perakende Tic. A.Ş.
Nomination Submitted by: Effect BCW
Company Description: DeFacto continues its operations with the vision of being global fashion brand. We reach consumers in more than 500 stores in 33 countries and operates in 93 countries through its online platforms. We build the infrastructure of omni-channel technologies with our developer team of more than 300 person. As a signatory to GC and the UN WEPs, we determined to fulfill our sustainability commitments.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications Department of the Year
 Nomination Title: DeFacto Perakende Tic. A.Ş.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated department since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated department: its history and past performance (up to 200 words):
Total 63 words used.
DeFacto continues operations with the vision of being global fashion brand. We reach consumers in more than 500 stores in 33 countries and operates in 93 countries through its online platforms. We build the infrastructure of omni-channel technologies with our developer team of more than 300 person. As a signatory to GC and the UN WEPs, we determined to fulfill our sustainability commitments..
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the department's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 246 words used.
We have launched 6 brands in the last 1.5 years. We reached over 500 million people with our celebrity and infuencer communications.- With our Lifestyle Communication efforts, we achieved a 46% increase in news coverage in 2022 compared to the previous year.- With our Sustainability Communication efforts, we achieved a 559% increase in news coverage in 2022 compared to the previous year.- We realized 360 communication activities for our sustainable vegan collections. In 2023, we published our 9th Sustainability Report and realized 360 communication activities.We participated in the United Nations (UN) Women Conference CSW67 in New York and organized interviews with important media such as Drapers, RLI, WWD.With our participation in ShopTalk, the most important platform in the retail sector, we organized interviews with media such as Wall Street and Forbes.After the earthquake disaster in Turkey, we developed a sustainable aid project and signed a protocol with the Ministry of Family and Social Services of the Republic of Turkey.Our aim with this project is to help clothing needs of all children taken into the care of the ministry for a year. With this work, we achieved a 4.157% increase in our social media 1-month talk rate in one day and became a Trending Topic on Twitter.On the first day we announced the project, we had 140 million reach in one day. Also,we prioritized our suppliers affected by the earthquake and ordered 6.5 million products.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the department's past performance (up to 250 words):
Total 107 words used.
In 2022, we achieved a %560 increase in news coverage compared to the previous year. In 2023 Q1, we stood out as the brand with the most positive news coverage among competitors in the retail sector. We became a trending topic on Twitter with the events we organized in Morocco with our brand face celebrity Alp Navruz and became the most talked about brand among competitors on social media. We reached 55 million people with our communication activities. We managed to achieve a %2 positive increase in our brand perception in the IPSOS research with our communication and CSR project regarding the earthquake disaster in our country.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 78 words used.
We monitor social media, online and print media for our communication activities. In global studies, we follow the processes through the media monitoring systems of the relevant country. All reports are shared by the companies we work with, and the analyzes include clear figures.In 2023, we won the Most Innovative Corporate Communications Team award at Stevie MENA and the Best PR Team award at The Hammers awards. You can see the details in the material we shared.
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