Company: Decathlon Turkiye
Nomination Submitted by: Canvas Communication Consultancy
Company Description: Founded in France in 1976, Decathlon is a global sports brand that today operates in 70 countries around the world and offers equipment, apparel and accessories for 80 different sports. Since 2005, through our Decathlon Foundation and with the participation of more than 10,000 teammates, we have implemented employee-driven projects that have supported 920 initiatives in 50 countries.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - ESG
 Nomination Title: Decathlon Fastest of Turkiye
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2022. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 205 words used.
As Decathlon Turkiye, we contribute to the development of various sports branches and realize many projects and initiatives to enable individuals to include the mental, physical and emotional benefits of sports in their lives more. One of these projects, the “Decathlon Fastest of the Turkiye” athletics races, which we realized in cooperation with the Turkish Athletics Federation, also contributed to raising awareness about sports and athletics across the country. The project, which supports our vision of spreading sports to all segments of the society and facilitating access to sports, was important for us as it encourages young generations to lead active lifestyles and contributes to their upbringing as healthy individuals by keeping them away from bad habits. The project not only enabled our young people to have a healthier, happier and more successful future, but also helped us to discover and develop young talents among these children. We have also contributed to the future success of Turkiye athletics, which making attempts for Olympic candidacy for years. The 5 girls and 5 boys who ranked first in their categories at the "Decathlon Fastest of Turkiye" final, together with the physical education teachers who discovered them, were awarded a 4-day trip to in France in August 2024.
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