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The Conversation, Melbourne, Victoria, Australia: The Conversation, Virtual Newsroom

Company: The Audacious Agency
Company Description: The Audacious Agency helps businesses to enter awards. Their mission is to help business owners shine the light on all they do, using decades of experience in PR and branding, to educate and guide entrepreneurs to leverage awards to stand out and be well known, well paid and wanted.
Nomination Category: Website Categories
Nomination Sub Category: Media & Entertainment
2023 Stevie Winner Nomination Title: The Conversation - Virtual Newsroom
  1. When was this site or blog first published?

    2020

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 198 words used.

    The Conversation is a unique online media publication that combines the expertise of academics with the skills of experienced journalists to create fact-based journalism in an easy-to-understand format, completely free to read and republish.
    During the pandemic, The Conversation created a virtual newsroom of experts to provide timely explanatory journalism that has been read more than 20 million times across multiple global partner sites. The platform not only provides relevant and authoritative content to the world but also gives academics a platform to find their voice and measure the impact of their work.
    Today, the platform supports 150 journalists on five continents, 500 member universities, and 77,000 experts working in four languages to bring trusted news and information to millions of readers around the world.
    Since 1 July 2020, our COVID-19 content has been read on partner sites, published via a Creative Commons licence:
    • 9.5 million times by the ABC
    • 4.9 million times on Stuff.co.nz
    • 4.8 million times on Channel News Asia 
    • 1.7 million times on Scroll.in
    The platform has partnerships with thousands of news outlets and websites, and it is on track to reach one billion readers in 2023.
  3. List the appropriate creative and production credits for this entry:

    https://theconversation.com/
    See the attached support document attached for further insight and information.

Attachments/Videos/Links:
The Conversation - Virtual Newsroom
PDF The_Conversation_SD_11423.pdf