City of Sydney, Sydney, New South Wales, Australia: City of Sydney Website Redevelopment

Company: The City Of Sydney
Company Description: An international city, Sydney is seen as the gateway to Australia. The City of Sydney is one of the largest councils in New South Wales, with employees numbering more than 2,200 and servicing over 246000 residents. The Council has a strong focus on sustainability, cultural activities and continues to always keep our community at the heart of everything we do.
Nomination Category: Website Categories
Nomination Sub Category: Non-Profit Organizations

Nomination Title: City of Sydney Website Redevelopment

When was this site or blog first published?

Sept 2020
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 191 words used.

Our new corporate website has a number of aims. First, research told us our community wanted a single, seamless experience, online and in one place. The redevelopment aims to set in place a foundation for consolidating the City's broader digital portfolio so the technology and UX design needed to be scalable. Second, our community asked for an experience that valued their time. So to help users get to outcomes quicker we completely overhauled our website information strategy and architecture matching the patterns our research told us about how users actually interact with our content. Third, our research also found our community wanted to understand not only what the City was delivering - but how various City initiatives contributed to a bigger vision for everyone. So we developed new forms of content and components that spoke to a bigger picture. These strategies have been reflected positively in our post go-live project measures:

a) up to 50% increase in access to digital services measured by clicks.
b) 25% reduction in time spent per user website session
c) 20% reduction in pages visited per website session
d) 12% improvement in search visibility on launch
List the appropriate creative and production credits for this entry:

Tom Gao
Karl Herger
Joseph Gullotta
Bernard de Broglio
Stuart Wong
Janine Poon
Sutanto Samboen
Safa Fatayerji
Johan Borg and the Merkle team

Attachments/Videos/Links:

City of Sydney Website Redevelopment
	City of Sydney
	City of Sydney Video