Company: Cisco Systems, Inc. Milpitas, CA
Company Description: Cisco offers an industry-leading portfolio of technology innovations. With networking, security, collaboration, cloud management, and more, we help to securely connect industries and communities.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Education & Training
 Nomination Title: Keep Cisco Safe Risk Mitigation Campaign: Trust No One - Until Verified Mandatory Training
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
August 5, 2023
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 248 words used.
Trust No One, Until Verified was created as an enterprise wide Cybersecurity Training Video.
In the thought-provoking video "Trust No One, Until Verified," viewers are presented with a sobering depiction of the consequences stemming from a real-life breach of our company. It was used as an educational tool to underscore the importance of good cyber hygiene and that it only takes one mistake to cause chaos within a company. The video revolves the lives of the employees who worked diligently day and night to thwart the malicious actors who tried to infiltration the companies’ network.
The narrative serves as a cautionary tale, emphasizing that trust should be a function of security, not convenience. It advocates for a 'zero trust' framework, where verification is mandatory and everything, from user identities to device integrity, is continuously validated. The video encompasses training on recognizing phishing attempts, the importance of multi-factor authentication, not saving your password to your browser and other cyber security best practices. It concludes with a powerful message; that it is everyone responsibility to keep a company safe, complacency in cyber hygiene can be the Achilles' heel for any organization, and vigilance, coupled with robust security practices, is the only way to guard against the ever-evolving threat landscape. The "Trust No One, Until Verified" video is not just a recount of a past breach but a stark reminder and a guide on the importance of implementing and maintaining good cyber hygiene to protect an organization's most valuable assets.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 249 words used.
The development of the "Trust No One, Until Verified" video was designed to captivate and educate our worldwide workforce on the criticality of cybersecurity. The planning process began with a clear-cut objective: to create an engaging narrative that would not only seize the attention of employees but also engrain in them the best practices of cyber hygiene. Achieving this in a 15-minute timeframe presented its own set of challenges, necessitating that we distill a complex story into a digestible and memorable short story.
A cross-functional team, including cybersecurity experts, instructional designers, and multimedia specialists, was assembled to craft a storyboard that would resonate across the Enterprise The creative direction aimed to evoke an emotional response by weaving a relatable story, grounded in the reality of a company's cyber breach ordeal, while incorporating interview style elements and powerful visuals to reinforce key messages.
Balancing the informative aspect with the legal constraints added another layer of complexity to the development process. Every script draft and visual representation underwent meticulous scrutiny to ensure we were compliant with legal standards, avoided fear-mongering and did not disclose any sensitive information.
The result was a high-impact video that struck a chord with employees, fostering a culture of security awareness through a compelling and accessible medium. Despite geographical dispersions and time limitations, the video successfully instilled a sense of personal responsibility in each viewer to uphold the company's cybersecurity defenses, thus achieving its goal of bolstering the human firewall against the ever-present threat of bad actors.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
Total 248 words used.
The production of the "Trust No One, Until Verified" video began in late 2022 after we had just gone through the exhaustive experience of the malicious cyber-attack on our company. The pre-production phase included extensive research on putting the breach activity timeline together and interviewing subject matter experts to ensure accurate and relevant content. These interviews provided valuable insights into the happening of the day of the breach, the days to follow, and the actual experiences of several members of the security teams.
During the interview process, the production team worked on scheduling, taking into account the availability of experts, and locations. Filming took place in multiple locations, including different states in order to accommodare our subject matter experts. Different areas of the buildings were set up to represent various environments, from corporate office space to server rooms, and the most compelling areas were selected.
The production process involved a combination of scripted scenes, off the cuff banter, expert testimonials, and visual effects to maintain viewer engagement. Post-production, including editing, sound design, and visual effects, was critical in weaving the story together into a cohesive and compelling training tool.
Upon completion, the video was launched on time and was immediately praised for its innovative approach to cybersecurity education. The engaging storytelling, high-quality production, and actionable information resonated with Cisco employees. The "Trust No One, Until Verified" video was embraced by the enterprise as an exemplary training resource, setting a high standard for future educational content within the company.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 63 words used.
The information that we are providing for this entry is highly confidential/restricted. Therefore, we will be providing a link and password that should only be shared with the judges to review our work.
KCS: Trust No One Vimeo Link: https://vimeo.com/showcase/11124493
Password: 1906@Wdoljl!ocvu
This link will provide you access to the Training, the reduced version of the training and the trailer.
| Attachments/Videos/Links: |
|---|
|
