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At Celonis, we create events unlike anything else in the tech industry. Last year, at our annual user conference, Celosphere 2022, after hosting the event online for the previous 2 years, our mission was to bring 2,500 of our customers together and celebrate them in the Celonis way. With authentic engagement. Real connections. Hands-on learning. Exciting innovation. And an unforgettable experience that was probably a little too rock ‘n’ roll to be called a "tech conference."
The warehouse venue: We couldn't deliver our anti-corporate brand experience in a boring convention center or hotel. Instead, we ditched the traditional venues and held the event at Triebwerk, an abandoned warehouse on the outskirts of Munich, Germany used to be a train servicing station. With this raw, industrial blank canvas, we were able to build the ultimate anti-tech conference experience. However, the old warehouse had no electricity, running water, restrooms, A/V setup — no infrastructure at all. We brought everything in and built it from the ground up, while adhering to a strict budget and our sustainability standards. With careful planning, creative problem-solving, and a huge team effort, we pulled it off.
The keynote experience: The keynote room, which we built to fit all 2500 attendees, was the centerpiece of the show, with a 45-meter LED screen and a massive stage. There, we kicked off the event with a powerful opening keynote with Fortune 500 Celonis customers including C-level leaders Lufthansa Group and Allianz Partners, plus major Celonis product announcements.
Agenda of 100+ sessions: From hands-on trainings held in shipping containers, to TED-style talks, our sessions featured 40+ customer speakers, including IKEA, Bayer, Aldi, Nokia, ABB, Dell, Merck, Jaguar Land Rover, Mars, HSBC. Between sessions, attendees visited booths from sponsors like IBM, Accenture, McKinsey, and engaged in fun activities like our soccer goal shooting contest in honor of one of our special guest speakers, Oliver Kahn.
Sustainability: We built an interactive installation showing live analytics about the event's emissions from energy consumption and attendee travel — as well as the number of trees we planted to help offset this impact. Our special guest speakers included Dr. Parag Khanna, founder of Climate Alpha. We also launched two new Celonis applications for sustainability use cases.
Augmented reality game: Perceptive attendees noticed a hidden message on some of the posters we placed around the warehouse, which provided clues to a secret "easter egg" game that could only be solved by engaging with actors dressed as secret agents.
In terms of business impact, Celosphere 2022 was our most successful event ever:
- 2,500 in-person attendees (100% of goal) — 1,000 from target sales accounts
- 7,500 virtual attendees (150+% of goal) — 2,000 from target sales accounts
- $500M+ of sales pipeline in attendance (150+% of goal)
- 9.1 out of 10 attendee satisfaction score on post-event survey
- 109 private sales meetings held on-site
- 3,850+ press mentions from 15 PR briefings held on-site
- 1.1M impressions on social media and 67K engagements on event social posts
- Ticket and sponsorship revenue targets exceeded
- Executed within event budget
- 1,186 Trees Planted to offset 238t emissions from the event
Nomination Title: Celonis - Celosphere 2022
