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Bursali stands out with its vision focusing on 4 areas:
-R&D; Science and Technology
-Focus on Health, Environment and Sustainability
-Innovation on New Product Design
-Focus on People and Society
R&D; Science and Technology:
Bursali signed a pioneering R&D technology and produced "Magical Microcapsules" which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to design antibacterial products that do not lose their antibacterial properties up to 30 washes and health products for personal and hospital usage.
Bursali Operations System (BOS) is the first and only patented ERP solution in the industry which complies with industry 4.0 standards.
Bursalı has succeeded in bringing a large number of important projects in the field of patents and utility models using only its capital resources.
Sustainability and Environmental Processes:
With sustainability vision, Bursali develops new processes for reducing water consumption by protecting natural resources, reducing waste water discharge, saving energy and using natural resources more efficiently and etc.
Clean production techniques are used in all processes. In order to reduce the carbon footprint, products and processes with reduced environmental impact have been developed through life cycle analysis.
Bursali also develops its product range in the direction of environmentally friendly and sustainability-supported products. Company produces towel series produced with natural processes and dyed with completely natural fruitswithout using any synthetic chemical dyes.
Bursali uses natural raw materials like biodegradable algae fibers, natural products made of silk, hemp and cotton blends, and invents products with environmentally friendly designs that delay food spoilage.