Company: Bruce Power, Tiverton, Ontario Canada
Company Description: Situated on the shore of Lake Huron, Bruce Power provides nuclear power to one in three homes, hospitals, schools and businesses in Ontario and medical isotopes across the globe to keep medical equipment sterilized and assist in fighting disease.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Privately-Owned Companies
 Nomination Title: 2023 Bruce Power Annual Review and Energy Report
- Date this annual report was first distributed:
March 2024
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 171 words used.
The 2023 Bruce Power Annual Review and Energy Report captures Bruce Power’s journey towards a clean energy future, showcasing accomplishments, achievements, and partnerships throughout the year. The design of this year’s publication included a typographic linen slipcase with blind debossed title which revealed a soft touch hard cover book with UV coating. Design choices were meticulously crafted to embody Bruce Power’s year-long journey, utilizing a graphical line to symbolize pathways, bold text for emphasis and pops of vibrant electric yellow to create an electrifying, futuristic feel. Documentary-style photography was art directed to showcase the company’s workforce and environment, reinforcing the brand identity, while data visualization was redesigned for clarity and accessibility. The report’s success led to a broader implementation of the design across various mediums. Its availability on digital platforms ensured accessibility, while its interactive elements enhanced user engagement and understanding. Through content focus, engagement strategies and responsible design practices, the report achieves its goal of leaving a lasting impression, reflecting Bruce Power's commitment to innovation, progress, and a sustainable future.
- Provide the applicable creative and production credits for this entry:
Graphic designers: Erin Grandmaison RGD, Jessica Hillis
Photography: Francis Lozada, Riley Snelling, Hilary Camilleri
Writers: Tim Mckay, Kate Bagshaw, Megan Adams
Printers: Flash Reproductions
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