Borusan Otomotiv Grubu, Istanbul, Türkiye: TOM for Product Development

Written answers to the questions

As Technology Department, we embarked on a transformative journey to elevate the experiences of our customers and employees. We are steadfast in our commitment to delivering outstanding digital experiences for our customers and empowering our employees through efficient and intelligent management of business processes. Recognizing the importance of a solid operating model and governance structure for successful product management, we have instituted the 'Technology Operational Model' (TOM). This framework structures our operations and provides guidance through established governance. The launch of TOM on 9th October 2023 stands as a landmark achievement in our pursuit of digital excellence.

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Technology Operating Model (TOM) represents a transformative approach in managing and leveraging technology to deliver exceptional digital experiences to customers and maximize employee potential. Our transformation journey has focused on developing a product-based structure that includes a robust operating model and a well-defined governance framework.

TOM outlines essential principles, processes, and structures for efficiently managing the complete product lifecycle, from inception to retirement. By setting clear guidelines and standards, the TOM facilitates streamlined operations, enhances collaboration, and elevates product quality. Key features include strategic alignment, operational excellence, and adaptability, ensuring technology investments directly contribute to achieving organizational goals and fostering a culture of continuous improvement and innovation.

A notable function of TOM is its governance framework, encompassing decision-making processes, risk management, and performance measurement. This enables informed decision-making, effective risk mitigation, and progress tracking. Our service-oriented architecture enhances the flexibility and scalability of IT services, allowing quick adaptation to changing business needs.

Through our transformation, we have identified over one hundred unique products, categorized into Digital Products, Business-Enablement Products, and Technology Products. Digital Products are customer-facing and leverage Business-Enablement and Technology Products to enhance features. Business-Enablement Products support employees and dealers in business processes, master data management, and financial transactions. Technology Products aid technology department employees in managing components and infrastructures.

TOM integrates advanced technologies and methodologies, such as cloud computing, agile development, and DevOps practices. These integrations facilitate faster development cycles, improve collaboration, and ensure high-quality service delivery. Our data-driven approach leverages analytics and business intelligence to drive strategic decisions and optimize processes.

The benefits of TOM are multifaceted. It enhances operational efficiency, leading to cost savings and improved resource utilization. The model boosts innovation by encouraging experimentation and rapid iteration, allowing us to stay competitive and respond swiftly to market changes. Additionally, our customer-centric approach ensures IT services are designed with the end-user in mind, driving better user experiences and increasing customer loyalty.

A key benefit of TOM is the traceability capability, which links business capabilities to products and technology components. This ensures seamless alignment and visibility across all levels, enabling better impact analysis, prioritization, and resource allocation.

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With the implementation of TOM, we have evolved from a cost center into a dynamic value generator, delivering exceptional customer experiences and empowering our employees. TOM continues to drive our journey, enabling the development of innovative products that ensure sustained growth and excellence.