Company: Green Door Co, Sydney, NSW
Company Description: We are a PR firm entering for multiple clients as per your Awards Tips
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest-Growing Company of the Year - in Asia, Australia and New Zealand
 Nomination Title: Blue Sense Digital
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
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- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Blue Sense Digital is a young and rapidly growing Australian eCommerce consulting, strategy and performance marketing firm based in Melbourne that partners with founders and operators globally to tackle their biggest growth challenges. Born out of creating their own successful eCommerce brands, founders Nathan and Sebastian set out to share what they’d learnt at the coal face with other eCommerce companies.
At Blue Sense Digital, we are hyper-focused on delivering a thoughtful, personal approach with the long-term in mind. Taking a ‘business owner’ standpoint gives us a keen eye for eliminating wasted spend with purposeful testing.
By virtue of the industry-leading results we achieve for our clients and our growth-focused approach based on full accountability and transparency, we are truly disrupting the industry and subverting expectations. For example, we scaled an e-commerce brand from $1,000 of sales a month to $100,000 a month within just six months, entirely through Google and Facebook ads. Another client has been growing at 15% month-on-month for the past eight months because of our work together. A footwear brand that we began working with immediately grew 3.5x in our first six weeks together from $13,000 in monthly sales to $40,000.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's growth achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 252 words used.
After identifying a gap in the market for a performance marketing agency which holds itself accountable to clients and is genuinely committed to securing industry-leading results, young up-and-comers Nathan Perdriau and Sebastian Bensch launched Blue Sense Digital in April 2021. Their know-how, dedication and commitment have driven the agency’s explosive growth from a two-person operation to a fully-fledged agency in just a few short years. In 2024, the agency has again expanded their offering, providing eCommerce consultancy in response to the needs of their clients.
Achievements include:
- Quadrupled revenue in FY23 to [REDACTED FOR PUBLICATION] compared to [REDACTED FOR PUBLICATION] in FY22.
- Continued our growth trajectory with a projected revenue for FY24 of [REDACTED FOR PUBLICATION].
- Increased client base from 46 to 70.
- Beginning acquisition of 7-figure eComm brands to add to BSD portfolio.
- Client retention rate is 96%.
- 75% prospect conversion.
- 5-star rated agency on Google, ranking well above more established agencies.
- Increase headcount from six to 23 people.
- Developed 4-week paid media training program
2023 data analysis revealed we’ve, on average, increased our client’s ad profits by 185%, ROAS by 150% and revenue by 87% within the first 90 days of working with us.
Recognition:
Nathan and Sebastian have been singled out as rising stars to watch by leading SME eCommerce brands.
Awards won
- 2023 Campaign Agency of the Year Awards | Young Business Leader
- 2023 International Business Awards | Fastest Growing Company of the Year & Start Up of the Year
- 2023 Mumbrella Awards | Emerging Agency of the Year Shortlisted
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the growth achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
It’s built into our values that ‘our partners entrust us with their money, their brands, and their growth’. Taking a ‘business owner’ standpoint allows us to provide insight across all elements of our clients’ business, which underpins our industry-leading results.
Behind every data point and test result is our world-class team whose expertise and deep understanding of performance marketing and eCommerce bring life to the data, turning it into actionable insights that drive down marketing and business costs. At Blue Sense Digital, we are hyper-focused on delivering a thoughtful, personal approach with the long term in mind.
We build trusted relationships from the first contact with a radically transparent and comprehensive auditing process that provides detailed feedback the recipient can implement at zero financial cost. This process is utterly unheard of in the industry, with prospects blown away by the value they receive, leading to 75% of prospects converting. This transparency continues through to our data-driven client reporting, holding us to a level of accountability unseen by other agencies, so once our clients partner with us, the majority don’t leave. This vastly differs from competitors lucky to retain clients longer than 3-6 months.
One notable aspect of our agency’s fast growth is that it has been entirely organic and all achieved within a defined niche - Google and social media advertising. We’re now looking to diversify into complementary disciplines, starting with our recent introduction of eCommerce consultancy services, which will lay the foundations for the next phase of exponential growth.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 1 words used.
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