Company: Green Door Co, Sydney, NSW
Company Description: We are a PR firm entering for multiple clients as per your Awards Tips
Nomination Category: Company / Organization Categories
Nomination Sub Category: Startup of the Year - Business Services Industries
 Nomination Title: Blue Sense Digital
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
Melbourne-based Blue Sense Digital is a young and rapidly growing Australian performance marketing agency that specialises in managing Google and social media advertising for SME eCommerce brands ($1m - $20m revenue). Born out of creating successful eCommerce brands through mastering Google and social media advertising, founder Nathan set out to share what he learnt at the coal face with other eCommerce brands. Joining forces with long-time friend Sebastian Bensch, they established Blue Sense Digital in April 2021.
At Blue Sense Digital, we are hyper-focused on delivering a thoughtful, personal approach with the long-term in mind. Taking a ‘business owner’ standpoint gives us a keen eye for eliminating wasted spend with purposeful testing. Data analysis shows that, on average, we increased our clients’ ad profits by 185%, Return on Ad Spend (ROAS) by 150% and revenue by 87% within the first 90 days of working with us. Our in-depth discovery process and fostering of those relationships help us achieve incredible results and maintain a 90% client retention rate.
By virtue of the industry-leading results we achieve for our clients and our unique approach based on full accountability and transparency, we are truly disrupting the industry and subverting expectations.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Our achievements in the two years since launch include:
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[REDACTED FOR PUBLICATION]
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Data analysis of our clients in 2022 shows that on average we increased our client’s ad profits by 185%, ROAS by 150% and Revenue by 87% within the first 90 days of partnering with a client.
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Our client base has more than doubled to 65 clients in the last year.
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Our month-on-month client retention rate is 90%.
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All service delivery staff are client facing; the account managers who communicate with our clients are also the people running their ads, a structure unique in the industry.
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Transparent client reporting. Weekly video reports show results, help educate and keep clients up to date. Not only does this approach share valuable insight, but it also holds us to a level of accountability unseen in other agencies.
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75% of our prospects convert thanks to a radically transparent and comprehensive audit process.
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We maintain the coveted position of a 5-star rated agency on Google, ranking well above more established competitors.
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Founders Nathan and Sebastian have been singled out as rising stars to watch by leading SME eCommerce brands.
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More than tripled our headcount from six to 19 people in the last year and continue to pay up to 50% more than the industry average.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
Everything from how we operate, to our structure, to our industry-leading results is disrupting the industry and setting a new standard in performance marketing.
Our in-depth audits are an excellent way to give genuine value, build trust and still deliver a conversion rate of up to 75%. We provide audits that can be implemented at zero financial cost to the recipient, even performing these with in-house teams who are not able to explore an agency relationship. This process is utterly unheard of in the industry, with prospects blown away by the value they receive.
Once our clients partner with us, the majority don’t leave, with many clients joining us at launch still with us two years later. This vastly differs from competitors who are lucky to retain clients longer than 3-6 months.
Given the intense competition for talent in the industry, we have taken steps to set ourselves apart with our culture and workplace conditions so we can attract, foster and retain great talent. We pay well above the market standard - up to 50% above – and don’t face the same client and staff turnover costs as our competitors. 100% of the staff employed in April 2022 are still with us today.
One notable aspect of the agency’s fast growth is that it has been entirely organic and all achieved within a refined niche - google and social media advertising. We’re now looking to diversify into complementary disciplines which will lay the foundations for the next phase of growth.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 20 words used.
1. Blue Sense Digital Case Studies
2. Blue Sense Digital Google Reviews
3. Nathan Perdrieau Testimonial
4. Sebastian Bensch Testimonial
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