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Due to the increase in the use of motor vehicles, exhaust and greenhouse gas emissions are rising every day. This contributes to air pollution, which is one of the causes of the climate crisis and leads to an increase in deaths related to air pollution. According to research, 7.5 million people die each year due to air pollution. Air pollution causes the death of 13 people every minute worldwide. In Turkey, air pollution ranks fifth among the risks leading to death. As air pollution and traffic increase, awareness and consciousness within society are also rapidly growing.
Our product; Asperox Magic Yellow ultra degreaser, uses different surfaces besides home use and introduced us to the cycling community. As we got to know this world closely, we believed that supporting both cycling sports and amateur cyclists was necessary to encourage bicycle use. To prevent pollution for a cleaner and sustainability world we launched a new project under the leadership of our Asperox brand. We embraced the bicycle, which will be the vehicle of the next century with its zero emissions and carbon footprint.While the rate of bicycle use for transportation purposes is 45% in European countries, this rate is 3% in Turkey.
We became the main sponsor of the Granfondo races, the largest bicycle race in Turkey. We took responsibility for cleaning the course and bicycles. We announced our sponsorship with a press launch to raise awareness both in the industry and among our consumers. In addition to supporting cycling sports, we established a cycling team with many valuable enthusiasts of the sport. With the Asperox Bike Pedia Racing Team, we participated in numerous races. Asperox Bike Pedia Racing Team participated in many races. In 2023, the team members went up to the rostrum (first , second, and third rank) 80 times, achieving significant successes and continuing to do so.
We switched to bicycle transportation at our production center. We distributed brochures to warn and protect cyclists on the roads. We invited everyone to pedal for a cleaner world.
We increased the interest of children and young people in bicycles and the number of athletes participating in races. We won championships in national and international races. We received countless positive comments from our stakeholders. We reached approximately 7,000 athletes and 360,000 spectators. By making bicycles a topic in the media, we attracted public attention. We achieved over 357.4 million interactions through more than 100 TV broadcasts and thousands of newspaper and internet articles.
Our Granfondo sponsorships will continue in 2024. The world's most prestigious cycling race organization, the Tour de France, will be held in Turkey for the first time in 2024. As the Asperox brand, we are proud to be one of the sponsors of L'Etape Turkey by Tour de France.
Nomination Title: Beyaz Kagit - Asperox Cycling Sponsorship and Cycling team
