Bell, Verdun, Quebec, Canada: Virgin Plus My Account App

Company: Bell, Verdun, Quebec
Company Description: As Canada’s communications leader for 140 years, Bell continues to transform and provide more value to its customers and shareholders. To achieve our goal in being recognized by customers as Canada’s leading communications company, we rely on our 50,000+ team members are located across the nation working in thousands of locations in urban and rural areas. Bell is home to a multi award-winning app
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Utilities & Services

Nomination Title: Virgin Plus My Account App

Date this app or site was first released:

September 2019
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 184 words used.

The Virgin Plus My Account app is available on iOS or Android mobile and tablet devices. The purpose of the app is to create a digital ecosystem for Virgin services, enabling users to manage, upgrade, view, or edit their services in one area.

On the app, consumers can:
- View and manage any existing services or pay their bill on the services overview page. Additionally, personalized content is displayed on this page, thus ensuring that all relevant information is easily accessible in one centralized location
- Users can change their current monthly plan, add or remove add-ons, or upgrade their device. These changes can be conveniently completed online, 24/7, eliminating the need to contact an agent or visit a physical store.
- The Virgin Plus app is equipped with a virtual repair feature powered by AI/ML technology, as well as a Wi-Fi checkup tool. Both of these features empower customers to troubleshoot their internet connection and identify any potential issues
To allow for a better understanding of the Virgin app, a test account has been provided below.

[REDACTED FOR PUBLICATION]
Provide the applicable creative and production credits for this entry:

VP of Digital – Alain Dadoun

Program and Delivery Directors – Roberto

Lancione

Program Manager – Purnima

Balachandran, Omar Ouibrahim

Product Manager – Jeremie Racine

Product Owners – Patrick Fournier,

Marika Fellegi,

Nadine Langovisth,
Rhea Basu,

Kyra Talampas,

Marcel Pham,
Laurence Larocque,

Rossella Cioffi,

Mahir Chowdhury,

Melody Dixon,

Heeva Sarkharrah,

Laura Cloutier,

Enrico Guy

UX Design – William Sanderson, Kamyar Arjomand,

Frederick Parenteau

Engineer, Development, and Release Managers – Yvan-Stern Plaza, Karanjit Singh, Tarang Patel, Mhmed Hlioui, Jim Aristide, Patrick Tamaro

Quality Assurance - Giulio Bisante, Shelender Awasthi, Harneet Sahni, Juliana Christman, Krish Pavulur, Marie-Eve Gauvin

Director of Sustained Engineering and Operations - Helene Moukannas

Attachments/Videos/Links:

Virgin Plus My Account App
	[REDACTED FOR PUBLICATION]

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Bell, Verdun, Quebec, Canada: Virgin Plus My Account App