Company: baskasindarama.com
Company Description: Baskasindarama.com is an e-commerce company founded in 2016 by two women engineer entrepreneurs. Its starting point was to solve brand image and trustness problems that exist in Turkish ecommerce industry and to build new, high-quality online shopping experience and culture in the industry.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Retail - Small
 Nomination Title: baskasindarama.com
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 194 words used.
Baskasindarama.com is an e-commerce company founded in 2016 by two women engineer entrepreneurs.Baskasindarama.com gathers global and local brands differentiate themselves from others with technology, design and quality. Most of its brands are women ventures. Thus, baskasindarama.com contributes development of women entrepreneurship with its positive discrimination politics.Baskasindarama.com, in 2016, after short time it was founded, was selected as one of the most beloved 20 women ventures among 63 countries by Startup Turkiye. Over the years, it has been recognized by many prestigious institutions in the sector, has acquired a corporate environment and had the chance to be invited to important events. In 2019, baskasindarama.com was awarded with bronze award in the category “company of the year-retail-small” by Stevie Awards which is the most prestigious international business award of the world. Baskasindarama.com was awarded by this award three years in row. In both 2020 and 2021 it won this award in the same category. Independent jury of Stevie Awards evaluated baskasindarama.com as “Local Amazon”. Baskasindarama.com is the one of the first multi category e-commerce companies of Turkiye which sold luxury products online and opened grocery category.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 193 words used.
In 2020
- Stevie Awards, International Business Awards- Bronz Award-Company of the year-smallretail (2nd time)
- Company distribution network pilot application was carried out.
- Brand distributorships were obtained. In this way, a new input was provided to the company's revenue model.
- A first aid campaign was organized within the company. The needs of 1000 people were met with food donation boxes consisting of ready-to-eat food products in the Baskasindarama.com Market category. Baskasindarama.com founders were invited to Sabancı University as guest speakers.
- 2403% increase in endorsement based on previous year's data
In 2021
- Baskasindarama.com founders were invited to universities as guest speakers. They were invited as a speaker to the Entrepreneurship themed conferences held at Bursa Uludağ University and İzmir University of Economics.
- Stevie Awards, International Business Awards-Bronze Award-Company of The YearSmall-Retail(3rd time)
- University projects were carried out. Sabancı University mentored 2 students within the scope of the master's thesis with international students, the customer experience development project, the Ege University master's thesis on marketing, and the Izmir University of Economics "Master-Apprentice" project.
- Baskasindarama.com founders were invited to universities as guest speakers. Ege University Faculty of Communication attended the conference on entrepreneurship.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 182 words used.
Baskasindarama.com is small company with a vision. From its beginning, it's been a pinoeer of e-commerce industry. Even though its competitors are sector leaders, baskasindarama.com applied new systems before them. The points that make baskasindarama.com is different from its competitors are listed below
- Happy customer strategy in online shopping: created personal campaigns before its competitors
- Grocery category in 2018: before pandemic any sector leader had no grocery category on their websites but baskasindarama.com opened that category. It supported local producers, especially women farmers
- Aid campaigns : first ecommerce company which created special no-profit category for aid campaigns in 2020. Sector leaders have opened newly this category in 2022.
- Online luxury product selling: baskasindarama.com is the one of the first ecommerce companies of Turkiye who sell lucury products online. After 5 years baskasindarama.com did, sector leaders of Turkiye and even Amazon started to sell luxury products online last year.
- University collaborations: It's quite important for baskasindarama.com. It provides recognition for its brands. Moreover by this way, baskasindarama.com can reach young population which are its potential employees.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 5 words used.
https://www.baskasindarama.com/dosya/annualreportofbaskasindarama2022.pdf
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