Company: Bank Of Montreal
Company Description: We're proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Business Podcast
 Nomination Title: Sustainability Leaders Podcast
- The date on which this nominated podcast was first distributed or otherwise made public:
2019
- Briefly describe this podcast's communications objectives and how it has met those objectives (up to 200 words):
Total 191 words used.
With sustainable finance growing in size, scope and importance to investors, BMO Sustainability Leaders podcast had its work cut out for it to not only maintain the heady momentum and achievements of 2019-2021, but to stretch in 2022 for more shows on more subjects, all while maintaining quality. Our ongoing objective is to advance the ESG and Sustainable Finance dialogue and simultaneously position BMO experts as industry leaders in the growing field of sustainability.
By employing the podcast medium and making episodes available across all major podcast channels, we confirmed that we could grow our subscriber base and drive new engagement with the BMO brand. Podcasts targeted sustainable-minded executives seeking to make an impact through ESG and economic initiatives. Using animated video, we populated organic social media campaigns with each episode.
Results: Engagement (as of January 2023): 120,085+ downloads, 3,814+ subscribers, 120+ guests, 107+ episodes, and a strong presence in 76 countries, all 50 states, and all Canadian provinces.
Industry Ranking: 4.9 out of 5 stars (Per Apple Podcasts), voted best sustainability podcast based on web traffic, social media followers, domain authority and freshness per Feedspot and bCast.
- List the appropriate creative and production credits for the nominated podcast: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Rick Kuwayti, Chief Marketing Officer, B2B Marketing, Events and Design, BMO Financial Group, Rick.Kuwayti@Bmo.com
Pav Jordan, Director, B2B Thought Leadership Content, BMO Financial Group; Pav.Jordan@Bmo.com
Gina Christie, Digital Senior Manager, B2B Thought Leadership Content, BMO Financial Group, Gina.Christie@Bmo.com
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