Total 388 words used.
Türkiye Innovation Week brings together all stakeholders involved in innovation, from thought leaders in innovation to top executives from global companies, students, and academics. The event aims to keep innovation on the agenda, develop value-added business ideas, and promote the adoption of an innovation culture.
The concepts of change, transformation, development, and experience were used as the main reference for our concept studies, inspired by the stages of innovation. These concepts were adapted to the event area, and all of our content was positioned under four headings. We used the 2022 Pantone global innovation and transformation color, Very Peri, as the main color of our design.
Our event, which included digital art works, showcased seven exhibitions and three installations by a total of 18 local and foreign artists who are known for their digital art globally. We reached a high visitor count of 24,000 through effective communication efforts, and our advertising campaigns generated a total of 17 million 43 thousand impressions.
Thirteen globally recognized brands from different industries participated as strategic partners in our event. These brands included Turkish Airlines, TEB, LC Waikiki, Turkish Aerospace Industries, Nadir Metal, Turkcell, Ziraat Bank, IGE Export Development, TEI, Turkey Insurance, Tiryaki, Monster, and SOCAR.
Our event also hosted 24 universities, 11 techno parks, and 24 global brands, which contributed by creating experience areas. Through masterclass meetings, innovation experts from around the world were brought together with interested parties. In addition, 45 local and foreign expert speakers discussed topics such as artificial intelligence, defense industry, space technologies, global innovation, future predictions in technology, access to finance and financial technologies, innovation for corporations and entrepreneurs, change management, game industry, and the entrepreneurship ecosystem in separate panels on the main stage.
We used special techniques for the installation of our event, from the large area design to the stage design, with the aim of enhancing the visual experience of our audience. We used the "Kinetic Light" technique for the "Intro Show" presented at the opening of the event.
Finally, we hosted the People's Republic of China and Sweden, which are ranked high in the Global Innovation Index, at our event under the name "Innovation Partner Countries" to strengthen our relations with them. The brand stands representing these countries, the sustainability-focused exhibitions, and the speakers at the Consulate General level contributed to our event.
Nomination Title: Turkiye Innovation Week
