Company: artegic AG, Bonn, Germany
Company Description: artegic AG supports companies in the construction of loyal and profitable customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social. artegic draws on the expertise from best practice with renowned clients, such as BMW, PAYBACK, ASUS, HYUNDAI and Ticketmaster.
Nomination Category: Sustainability Categories
Nomination Sub Category: Sustainability Product of the Year - in Europe
 Nomination Title: Carbon-neutral email marketing with ELAINE
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 145 words used.
Founded as a spin-off of the Fraunhofer Society in 2005, artegic is now one of the leading German providers of standard software for real-time marketing automation via email and mobile. We also operate one of the largest software-as-a-service platforms for digital marketing in Europe.
We’ve been helping marketers establish customer-centred, best-in-class digital dialogue marketing for more than 15 years. Our service portfolio includes consulting, IT integration and our core product ELAINE, software for real-time marketing automation and digital CRM.
ELAINE combines modern enterprise technology with impressive cross-channel marketing and has won multiple awards, including an award from the German Association of Business Media lauding it as the best European marketing suite for customer-centred marketing.
More than 80 employees work at the German offices in Bonn and Munich each day on innovative solutions for long-term successful dialogue marketing with significantly better results and less operating costs.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 138 words used.
In August 2022, the marketing technology provider artegic received a certification for their carbon neutrality efforts as a company as well as for the ELAINE Marketing SaaS platform. artegic feels responsible to contribute to climate protection for itself and for customers. In the run-up to the certification, artegic, software provider of ELAINE, has already taken and successfully implemented a number of measures to achieve energy savings and carbon neutrality in the company itself as well as for the software and to reduce its CO2 footprint. In the process, both the energy consumption of the SaaS platform itself and that of the company and its employees have been and are being analyzed and gradually reduced in a targeted manner. The company offsets the CO2 which is not yet avoided in each case with suitable and also certified compensation measures.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
Sending and receiving emails consumes energy, e.g. in data centers. artegic operates two data centers, both of which are powered by green electricity, which is required for server operation, cooling and infrastructure. In addition the ELAINE SaaS platform is optimized with regard to performance requirements, both in server operation and in the software application. As a result, operation is now more efficient overall and energy consumption has been reduced. This also includes measures in the user application itself, including reducing data storage and compressing content such as images in emails. Email marketing is supposed to be carbon-neutral and resource-saving.
But this is not where the measures to increase energy efficiency and reduce the carbon footprint stop at artegic: The company takes a uniform approach to reducing its carbon footprint. Already in 2019, artegic has equipped all workplaces with mobile devices to realize work-from-anywhere and thus reduce travel distances. Since 2020, artegic's vehicles have been converted to fully electric vehicles. Job tickets are intended to motivate all employees to take advantage of local public transport services. Even after Corona, customer appointments will in most cases take place via remote video calls instead of on site. Travel will preferably be by train and domestic flights will be avoided. In 2019, artegic upgraded all office lighting to modern LED lamps. In office operations, too, efforts are made to reduce resource and energy consumption, among other things by reducing printouts and using the climate-neutral search engine ecosia as a standard search.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 64 words used.
artegic news about carbon-neutrality:
artegic receives certification for climate-neutral email marketing SaaS platform and climate-neutral company
https://www.artegic.com/artegic_climate-neutral/
(Message on climate-neutral email marketing with ELAINE)
Press:
Erster klimaneutraler E-Mail-Provider
https://www.marketing-boerse.de/news/details/2234-artegic-erhaelt-zertifizierung-fuer-klimaneutrale-e-mail-marketing-saas-plattform-und-klimaneutrales-unte/186995
(Press article on ELAINE, artegic as the first carbon-neutral email provider)
certificate carbon neutral company
https://fpm.climatepartner.com/tracking/17615-2201-1002/en
Please also see the attached PDF "ELAINE_carbon-neutral_email-marketing" for further information.
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