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Arkas Holding, Istanbul, Türkiye: GlobAlive

Company: Arkas Holding, Istanbul, Turkey
Company Description: Arkas Holding is a logisctics and transportation company.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Learning & Education
2024 Stevie Winner Nomination Title: GlobAlive
  1. Provide the applicable creative and production credits for this entry:

    We focused on modernizing learning strategies for adapting to global teams and culture.  Designing GlobAlive.arkas.com, we used human-centered methodologies, positioning learning tools between employee needs and the company's goals; with emphasis on supporting and developing employees throughout their learning culture. 

    Swift interpersonal transfer had strategic importance for providing information. Social learning was crucial to the platform. We created a “Newsfeed” environment like social networks. The platform enabled employees to share and comment/like business and development related content (videos/articles) leading to a "learning and sharing organization" culture.  

    We used hybrid models, ensuring all training content to be accessible 24/7 through desired media (mobile, desktop). All activities like e-learning, virtual classroom are supported by pre/post training activities (video, article, questionnaire, test, etc.). 

    We shot promotional videos to popularize trainings. Employees joined their managers to assess training needs. We integrated right training with right employee and business goal, offering alternative dates, adhering to the employees' calendars, thus increasing attendance rates. 

    We promoted posts related to learning behaviors, to encourage participation. Thus, improving community learning culture with badges and scores, with a leadership board display. By year-end, physical awards were given to the leaderboard top 10. 

    Team  

    İrem Kurt – Head of Arkas Academy 

    She is responsible for the training and professional development of our employees. İrem analyzes the training needs of employees to make the most of their talents and help them reach their full potential. She leads the team in identifying, planning and operating training programs and contents suitable for the needs of both employees and the organization. In this respect, she has been involved in the process of determining the internal needs prior to the establishment of the training platform and later on, harmonizing the technological infrastructure with these needs. She is responsible for conducting training needs analysis studies, deciding on appropriate training content, preparing content, creating gamification setup, and determining the reports needed. In addition, she also provides support to teaching, blogging and content production. 

    Tuba Kamburoğlu – Learning & Development Assistant Manager 

    She carries out training needs analysis studies for the training and professional development of company employees. Tuba works on researching training programs and contents suitable for training needs, following trends, planning and managing sessions. She provides support for the learning and training activities of employees. Together with the technical consultant, she carries out the necessary improvement processes required for the establishment of the platform and to meet the needs of employees. Tuba is responsible from the processes of conducting training needs analysis, investigating the appropriate training content, preparing or ensuring the preparation of the content, supporting the gamification setup and ensuring the production of the required reports. She is also an instructor and a blogger. 

    Engin Çiçek - Learning & Development Senior Specialist 

    He carries out training needs analysis studies for the training and professional development of company employees. Engin works on researching training programs and contents suitable for training needs, following trends, planning and managing sessions. He provides support for the learning and training activities of employees. Together with the technical consultant, he carries out the necessary improvement processes required for the establishment of the platform and to meet the needs of employees. Engin is responsible from the processes of conducting training needs analysis, investigating the appropriate training content, preparing or ensuring the preparation of the content, supporting the gamification setup and ensuring the production of the required reports. He is also an instructor and a blogger. 

    Buket Hocaoğlu - Learning & Development Specialist 

    She carries out training needs analysis studies for the training and professional development of company employees. Buket works on researching training programs and contents suitable for training needs, following trends, planning and managing sessions. She provides support for the learning and training activities of employees. Together with the technical consultant, she carries out the necessary improvement processes required for the establishment of the platform and to meet the needs of employees. Buket is responsible from the processes of conducting training needs analysis, investigating the appropriate training content, preparing or ensuring the preparation of the content, supporting the gamification setup and ensuring the production of the required reports. She is also an instructor and a blogger. 

    Mecal Topantaş – Technical Consultant 

    She provides technological support for establishing and developing the platform, adapting to changing needs and technically implementing innovative ideas. She conducts all research and development activities needed for the platform. Mecal analyzes the effects of technological and social trends on the platform and acts together with the team, to ensure that the platform constantly adapts to changing conditions. She also conducts all related IT operations. She aims to increase the efficiency of learning processes by making use of technological developments.  

  2. Date this app or site was first released:

    May 2023

  3. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 200 words used.

    globalive.arkas.com was built in 2023 to deliver academy's training and development activities to foreign employees of Arkas. The L&D site which centered the social learning model in the design, provides many different functions to its users on a single platform.

    982 users from 24 countries come together under one roof participating in various social and educational activities. GlobAlive aims to increase the sense of belonging and cooperation as well as meet users’ training and social needs. It enabled 978 people to participate in trainings so far, reaching 100 hours in online training

    Users have a profile on GlobAlive. They can edit the page, post on newsfeed and access current academy trainings. They can also view the annual training calendar and watch various e-learning contents on platform. Thanks to the highlighted gamification concept, users can earn points and badges with the posts they share and the trainings they complete, moving their rankings on the platform's leadership board up. The user who comes first on the leaderboard is rewarded by the Academy annually.

    While all educational and social activities are tracked on the platform by L&D team, training assignments, date changes in the system are also automatically e-mailed to users.

Attachments/Videos/Links:
GlobAlive
MP4 [REDACTED FOR PUBLICATION]