Company: Amaia Land Corp., Muntinlupa City, Metro Manila
Company Description: Amaia Land Corp. is the affordable housing arm of Ayala Land, the Philippines’ premiere real estate developer. With over 40 properties in different geographical locations within the Philippines, Amaia has grown exponentially in the last 13 years, reaching to many more Filipinos and making their dreams of owning an affordable and sustainable home come to life.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Real Estate - Large
 Nomination Title: Amaia Land Corp
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 196 words used.
Established in 2009, Amaia Land Corp. is the affordable housing arm of Ayala Land, Inc., the Philippines’ premiere real estate developer. Committed to raising the living standards of working-class Filipinos, Amaia aims to deliver quality homes at affordable prices to a greater number of households. In 2010, Amaia launched its first project, Amaia Scapes Laguna, a 19.6-hectare development located in Calamba, Laguna. The project, with over 1,700 housing units, was almost 50% sold in its first year. Amaia pioneered in the use of a modern design for housing units, wherein it achieved greater simplicity to lower costs while still maintaining an attractive aesthetic and functionality. (These designs were later emulated by others in the industry.) In 2011, Amaia launched its first mid-rise condominium, Amaia Steps Nova, in Novaliches, Caloocan and its first high-rise tower, Amaia Skies Cubao, in Cubao, Quezon City. In 2015, the first townhouse project, Amaia Series Nova, was launched. As of end-April 2023, Amaia had a total of 40 projects in Luzon, Visayas, and Mindanao. Since it began 13 years ago, Amaia has launched a total of 35,000 residential units and delivered a total of 21,000 units to buyers.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 240 words used.
Since Amaia was able to quickly adapt during the pandemic, it managed to achieve Sales Reservations almost at par with pre-pandemic levels in 2021. In 2022, Sales Reservations hit an all-time high of P18.3b, 25% higher than pre-pandemic level in 2019. The Company accomplished this through fast and more-encompassing digital initiatives, efficient remote operations, and flexible offers to buyers.
In the past two years, Amaia demonstrated its commitment to incorporating greater sustainability in its developments. Specifically, it has utilized solar power for common amenities (pavilion, pool, guard house, front signages, street lights), introduced water-saving fixtures (dual flush water closets, low flow shower heads and kitchen sinks), used sustainable materials (including bricks/pavers made with used plastics), installed more bike racks and put in place more open spaces/parks to promote healthy outdoor living.
The Company continued to automate and improve its processes to efficiently deliver the large volumes of units it has sold. In 2022, it delivered over 2,000 housing units, mostly through hybrid-contactless turnover, with advance online briefings and quick physical turnovers. Given its continued efforts to improving customer service, Amaia garnered a high customer satisfaction score of 96% in 2022.
Amaia has also played an active role in various CSR initiatives. Examples include the Kadiwa on Wheels project in partnership with the Department of Agriculture, which provided residents with easy access to affordable produce, as well as various tree-planting and backyard gardening programs with support from the DENR.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
As of 2022, Amaia’s Gross Reservations of P18b and Revenues of P6.7b yielded a 29% and 38% Compounded Annual Growth Rate (CAGR), respectively, since 2010. Amaia was able to sustain high sales levels during the pandemic years, while most developers showed dips. This is especially notable given that the affordable market which it caters to are most vulnerable to economic shocks and many had experienced job and income losses. In 2022, Amaia continued to be the No. 1 Developer for the affordable “C” market based on Colliers for the Vertical Metro Manila market. Further, through its rigorous cash management efforts, Amaia’s balance sheet remained strong with debt-to-equity ratio at 1:0.5, better than other developers in its market segment.
Despite its affordable price points and limited budget, Amaia was able to innovate ways to achieve sustainability in a cost-efficient manner. More importantly, it is scaling up these sustainability elements in its 40+ projects nationwide. Amaia has also found creative ways to contribute to the communities where it is located, by partnerships with government agencies and the Homeowners Associations. Amaia places importance on the long-term viability of its developments. Because of its strict design guidelines and continued presence and assistance, its developments are significantly more organized than competitors, and values are preserved even after development and sales are completed. As evidenced by high customer satisfaction ratings, Amaia has proven that the average middle-income worker can be happy with a quality home which he can call his own.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 82 words used.
Amaia Land Corp's Official Website: https://www.amaialand.com/
Articles on Kadiwa on Wheels - Amaia's partnership with the Department of Agriculture to serve the community during the pandemic.
https://www.facebook.com/AmaiaLand/posts/amaia-in-partnership-with-department-of-agriculture-launched-kadiwa-on-wheels-in/3412989542058776/
https://www.manilatimes.net/2021/09/14/public-square/amaia-land-corp-bags-a-bronze/1814652
https://manilastandard.net/business/corporate/364123/amaia-land-bags-bronze-in-stevie-awards.html
https://www.philstar.com/business/2021/09/11/2126266/amaia-land-bags-bronze-stevie-business-awards
Link to supporting materials:
- Project Flyers - Amaia Skies Shaw, Amaia Steps Junction, Amaia Series Vermosa, and Amaia Scapes Iloilo
- Sustainability Features of Amaia Series Vermosa
- Amaia Land Corp's 2022 Highlights - Sales Milestones and Digital Initiatives
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