Amagi Corporation - Company of the Year - Media & Entertainment
Company: Amagi Corporation
Company Description: Amagi is a next generation media technology company, providing end-to-end cloud-managed live and on-demand video infrastructure to content owners, broadcast and cable TV networks, and OTT platforms. Amagi is one of the largest cloud playout providers in the world with 800+ playout chains and 500+ channels on its platform, and deployments in over 40 countries.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Media & Entertainment - Medium-size
Nomination Title: Amagi
Amagi is a next generation media technology company. It provides end-to-end cloud-managed live and on-demand video infrastructure to content owners, broadcast and cable TV networks, and OTT platforms. Started in 2008, when cloud was a relatively new concept and the Media & Entertainment sector was largely driven by hardware-based technology players, Amagi began envisioning cloud-architected products that would transform the TV industry. Over the years, Amagi created unique solutions that favourably impacted every stage of the broadcasting workflow, from channel creation and playout to ad monetization and viewership analytics.
Amagi’s core expertise lies in broadcast-grade 24x7 linear channel creation, channel distribution to Free Ad Supported TV platforms, live orchestration for sports and news, OTT server-side ad insertion and analytics for monetization, cost-effective disaster recovery, among others.
Today, Amagi is one of the largest cloud playout providers in the world with 800+ playout chains on its platform. It has deployments in over 40 countries and delivers 500+ channels for global and regional TV networks and OTT providers across North America, South America, Europe, and APAC.
Amagi has offices in New York, Los Angeles, London, Singapore, Delhi and an innovation and operations centre in Bangalore.
During 2019-21, a period of increasing virtualization in the broadcast industry, Amagi made the following impact -
Expansion of global OTT footprint and FAST platform partnerships
-Global media companies (A+E Networks, NBC Olympics, ABS-CBN, The Africa Channel, and more) chose to partner with Amagi to consolidate their operations on the cloud.
-Free ad supported streaming TV (FAST) platforms became a popular content consumption model worldwide. Amagi established 50+ FAST platform partnerships and 100+ platform partnerships globally. Premium content owners (Tastemade, Qwest TV, Shout! Factory, Cinedigm, VICE UK, and more) distributed their channels to leading FAST platforms (The Roku Channel, Peacock, Samsung TV Plus, Plex VIZIO, and more) using Amagi’s channel playout solution, Amagi CLOUDPORT.
-500+ live linear channels were added to Amagi CLOUDPORT with deployments in over 40 countries.
Pathbreaking innovations in cloud for broadcast & streaming TV
-Amagi emerged as a leading B2B SaaS provider for the entertainment industry globally, building its technology stack on public cloud infrastructure such as AWS and Google Cloud.
-Amagi CLOUDPORT, was upgraded to offer 4K UHD playout solutions to deliver live and non-live feeds.
-Amagi PLANNER, a lightweight content scheduling platform, was introduced to automate streaming TV scheduling, reducing up to 80% of the time spent in programming.
Reduced costs & increased revenue for customers
-Broadcast networks who migrated workflows to Amagi CLOUDPORT, reduced operational expenses by 40%.
-By 2021, Amagi generated 24 billion ad opportunities supporting OTT ad-insertion for 1000+ channels, generating 5x10 growth in ad impressions for customers.
Traditional broadcast infrastructure had become cost prohibitive and unviable to respond to changing viewer preferences in a multiscreen environment. Amagi became the destination for all major tier-1 brands looking for a reliable cloud partner for their broadcast, distribution and revenue generation needs on OTT. Amagi enabled traditional broadcast TV networks to virtualize their entire broadcast operations, delivering cost efficiencies of nearly 40-50%.
Amagi stands out in the industry with the largest global distribution network of FAST platforms. Based on our keen understanding of viewership behaviors, Amagi had foreseen the rise of ad-supported TV, inspiring us to build partnerships with 50+ FAST platforms and 100+ partnerships globally. Today, this is one of our strongest value propositions for content owners. Our unmatched global network and next-gen solutions enable content creators to quickly launch channels and deliver them across all the leading vMVPD platforms and Connected device platforms. Content owners can further monetize video content and deliver better viewer experience with comprehensive data on viewership and ad performance, using our ad & analytics solutions.
Amagi has helped customers to realize the true value of cloud-based systems by ensuring that their operations were uninterrupted during the pandemic. We enabled our customers to run broadcast-grade channels, including live programming, from their homes during lockdowns. In fact, Amagi’s customer acquisition increased by 44% and our workforce in the USA, UK and India grew by 60% to support customer growth, leading to an overall annual revenue growth of 136% in the fiscal year ending March 2021.
Amagi provides UHD Playout for NBC Olympics
1. https://www.amagi.com/newsroom/nbc-olympics-selects-amagi-to-provide-uhd-cloud-playout-for-tokyo-olympics-coverage-on-olympic-channel
2. https://www.digitalstudiome.com/37302-scaling-the-olympics-with-amagi
Amagi'sdistribution network
1. https://www.amagi.com/blog/thrive-in-the-fast-world-in-2021-and-beyond
2. https://www.amagi.com/webinars/fast-lane-technology-and-the-road-to-boosting-audience-and-revenue/
Customer success story
1. https://www.bloomberg.com/press-releases/2021-05-07/cinedigm-announces-record-ad-revenue-enhancements-from-the-deployment-of-amagi-s-ad-solutions
Amagi's Cloud expertise
1. https://www.amagi.com/blog/drive-efficiencies-in-news-broadcasting
2. http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106/index.php#/p/42