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Akbank, Levent, Istanbul, Turkey: Biblio, Digital leadership platform

Company: Akbank, Istanbul Turkey
Nomination Submitted by: Akbank T.A.Ş.
Company Description: Akbank’s core business is banking activities, consisting of corporate and investment banking, commercial banking, SME banking, consumer banking, payment systems, treasury transactions and private banking, and international banking services. In addition to conventional banking activities, the Bank also conducts insurance agency operations through its branches, on behalf of Ak Insurance and AgeSA
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Best User Experience
2023 Stevie Winner Nomination Title: Biblio - Digital leadership platform
  1. Date this app or site was first released:

    Biblio, our user experience app, was first released on May 24, 2002. It was designed as a mobile application compatible with every iOS and Android device for the leaders of Akbank, who are responsible for people management and technical leadership. Since its release, we have been committed to ensuring a great user experience for our users. We frequently consult with our users and seek their feedback to improve the application. As a result, we continue to make developments and improvements to Biblio every day, in order to enhance the user experience.

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 184 words used.

    Biblio is a mobile app designed to provide an end-to-end leadership program for leaders in Akbank and beyond. The app's objectives are to support leaders in developing their skills in various areas, including problem-solving, team development, empathy, inclusivity, and trust.

    Biblio achieves these objectives by providing leaders with a range of articles and action suggestions tailored to their individual strengths and weaknesses. As leaders engage with the app, Biblio learns about their areas of expertise and provides targeted advice to help them improve in areas where they need support.

    To keep leaders motivated, Biblio also includes gamification activities and challenges, which reward users for their progress and encourage competition through a leaderboard. By increasing interaction and competition between leaders, Biblio contributes to the personal development of its users.

    The app supports both iOS and Android platforms and has been specifically designed for Akbank leaders. However, our aim is to make it available to leaders across different sectors to create a common platform for sharing experiences and best practices. By reaching a large audience, Biblio aims to increase interaction and strengthen the leading brand's image.

  3. Provide the applicable creative and production credits for this entry:

    Biblio was created with a focus on simplicity, readability, and accessibility. Our design team worked to create a minimalist user interface that would be easy to use and navigate, while also providing a visually engaging experience for our users.

    To ensure that our content is up-to-date and relevant to our users, our editorial team works closely with experts in the field of leadership development to curate a selection of articles and action suggestions that provide valuable insights and practical advice. This approach ensures that Biblio's users are well-prepared to face new challenges in their professional lives.

    We also recognize the value of our users' own experiences and insights. That's why we actively encourage users to share their knowledge and contribute to the Biblio knowledge base through articles and other content. As users engage with the app, Biblio learns from their behavior and preferences, and tailors its recommendations accordingly.

    Our development team has also been instrumental in the creation of Biblio, working tirelessly to ensure that the app is stable, secure, and scalable. We have made use of the latest technologies and frameworks to create a seamless user experience, and our team is constantly working to improve the app's performance and add new features and functionalities.

    Overall, the success of Biblio is the result of a collaborative effort between our design, editorial, and development teams. We are proud of the work that has gone into creating this app, and we believe that it represents a significant step forward in the field of leadership development.

Attachments/Videos/Links:
Biblio - Digital leadership platform
PDF Akbank_Biblio_Stevie.pdf
MP4 Akbank_Biblio__Video.mp4