Company: Abu Dhabi Customs
Company Description: Abu Dhabi Customs is considered one of the first government entities in Abu Dhabi to ensure the security and integrity of the country’s borders. As such, it is responsible for all customs trade-related activities to meet international standards and best practices.
Nomination Category: Creative Categories
Nomination Sub Category: Creative Department of the Year
 Nomination Title: HR has embraced innovative digital solutions
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 650 words? Choose one:
Essay of up to 650 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- Comprehensive document of projects (attachment)
- Learning Management System OLM / Digitized SCORM-based courses
- Automated Training Needs and spider-net
- SIMFOX (attachment)
- Virtual Reality Video (attachment)
- Innovations centers
- Talent management platform
- Customs Challenge game
- ARIS platform
- Cloud 18 modules
- RPA video
- Analytics Datawarehouse
- Geofencing mobile app
- List of HR Recognitions (attachment)
- List of conferences (attachment)
- List of Articles (attachment)
- ROI of achievements (attachment)
- Psychometric assessment sample (attachment)
- If you are providing a written essay for this nomination, submit in this space an essay of up to 650 words describing the nominee's accomplishments since 1 January 2022:
Total 631 words used.
ADC’s HC team successfully implemented the following innovative HR programs:
- Built a World-Class employee learning experience, and granted 49 prestigious recognitions, including:
- “Human Resources Department of the Year” by Stevie International Awards in 2023
- “Employer of the Year for Government Sector” by The Stevie Awards for Great Employers in 2022 and 2023
- “HR Icons - Most Influential HR Leaders from the Middle East” by the Economic Times in 2023/2024
- “Top 100 Technology Leaders” by DT 100 in 2023
- 23 Stevie Awards (10 in Gold category) including:
- “Innovative Use of Technology in Human Resources Government”
- “Innovation of the Year – Consumer”
- 6 Brandon Hall Awards (2 in Gold category) including:
- “Best Unique or Innovative Learning and Development Program”
- “Best Unique or Innovative HR Program”
- 3 Future Workplace Awards by HRSE including:
- “Best Innovative HR initiative”
- “Best HR Transformation & Change Management Strategy”
- 27 ISO Certifications across the organization (7 in HR) including:|
- “Learning Services outside formal education”
- “Knowledge Management System”
- “Human Resource Management”
- “Personnel Management System”
- “Human Resource Planning Management System”
- “Human Governance System”
- “Recruitment Management System”
- Great Place to Work certification for 2 consecutive years (Score 86% in 2023), and ranked 6th in the Middle East for Large Organizations
- Recognition by Abu Dhabi Human Resources Authority (HRA) in HR Practices and Procedures, where ADC was ranked 1st in HR Maturity (Score 97.5%)
- ADC was granted first place in the UAE Innovation Award
- HC participated in 46 International Conferences.
- Conducted 50 benchmark sessions, published 2 WCO articles and 50 articles in HR.
- Improved employees’ productivity across multiple levels, from 46% in 2018 to 73.84% in 2023.
- Improvement in the impact of Performance Management, increasing from 72% in 2019 to 89% in 2023.
- Implemented the HCM and OLM Clouds that integrate 18 modules in HR based on AI/ML, such as Goal Management, Performance Management, Payroll, and Fusion Analytics Warehouse (FAW) under a single window system.
- Increased Employee Engagement (encompasses satisfaction, performance management and training aspects) from 73% in 2018 to 90% in 2023.
- AD-Excellence Awards doubled from 205 points in 2018 to 450 points in 2022.
- Enhanced employee interaction during the training, rising from 71% in 2019 to 89% in 2023.
- Improvement in management's perception of the training impact, increasing from 69% in 2019 to 100% in 2023.
- Digitized 5794 training courses into ADC’s Oracle LMS platform to support the employees’ career development.
- Trained 1668 employees, conducted 185 training courses that equate to 107,889 training hours in 2023.
- ADC signed 33 training agreements with external entities.
- The Calibration process was automated by integrating the Bell Curve into the system, enabling departments to operate autonomously.
- Established a comprehensive training courses dictionary that supports the technical/behavioral competencies required by each employee.
- Built Psychometric assessments to assess employees in accordance with their behavioral/technical competency level, identify performance gaps, and assign employees to training courses using AI.
- Automated payroll activities using the Cloud application and RPA (Robotic Process Automation) to enhance the employees’ experience.
- Launched a VR Academy, simulating real-life work scenarios in multiple departments, including HR.
- Implemented a SIMFOX program that simulates the X-Ray screening process for customs inspectors.
- Wireless attendance system through a mobile application with face ID, using geofencing technology.
- Introduced digital Assistance and Mobile Application on Cloud support, providing a Self-Service Portal and a user-friendly database.
- Built a new HR infrastructure that incorporated updating the Organization Chart based on systematic manpower planning and centered-workload analysis, leading to improved HR operational efficiency.
- Developed a system to store data on the Oracle Cloud for long-term retrieval, leading to reduced risks of data loss.
- Introduced the nugget gamification training methodology, e.g. “Customs Challenge” that educates employees about ADC’s work.
- ADC has positioned itself at the forefront of innovation by venturing into the Metaverse to enhance how employees interact and engage with technology.
- In bullet-list form (up to 150 words), a brief summary of up to ten (10) of the nominee's chief achievements since 1 January 2022:
Total 149 words used.
The HR digital transformation initiative had a significant impact on ADC’s processes:
- Re-engineered 1161 organizational processes, in addition to 156 L3 and 1711 L4 HR processes (includes blueprint, DOA, Journey System, SLA with defined RACI/TAT have been automated in the ARIS platform.
- Established Hologram classes in 3 locations, transforming the employees’ learning experience, eliminating physical travel since employees attend training courses remotely, thus saving overall time spent on daily activities by 25%.
- Cost-savings achieved by reducing training expenses by AED4.5 million and optimizing manpower costs by AED4.3 million.
- Implemented a robust Performance Management framework, where the Executive team derived the SMART strategic organizational objectives and their Key Performance Indicators (KPIs) from the organizational strategy.
- Systemized the PM Cycle that incorporates the 360°/270° performance evaluations methodology, increasing the processes’ integrity of the process since it involves multiple evaluators.
- AI-based analytics warehouse, with 101 HR-KPIs to monitor HR activities
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