2017 Marketing Award Winners
Awards in all of these categories were presented at The 15th Annual American Business Awards banquet on Tuesday, June 20, 2017 at the Marriott Marquis Hotel in New York City.
Learn about the judging and awards process here.
Marketing Campaign - Industry Categories
Marketing Campaign - Specialty Categories
Marketing Professional Categories
Marketing Campaign of the Year - Industry Categories
Marketing Campaign of the Year - Automotive
GOLD STEVIE WINNER:
C-4 Analytics, Saugus, MA: Search Inventory Marketing Increases Sales
BRONZE STEVIE WINNER:
FCB Chicago for PACCAR PARTS, Renton, WA: TRP All-Makes All-March 2016
Marketing Campaign of the Year - Beverages
GOLD STEVIE WINNERS:
Bensussen Deutsch & Associates (BDA), Woodinville, WA: Coach Jon Gruden Bobblehead Campaign for Corona
Linqia, San Francisco, CA: Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements
BRONZE STEVIE WINNER:
Weber Shandwick, Chicago, IL: Built With Chocolate Milk: Chocolate Milk Makes a Splash with USA Swimming Partnership
Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE WINNER:
ASHA, Rockville, MD: ASHA’s Value of the CCCs Campaign
BRONZE STEVIE WINNER:
Petplan, Newtown Square, PA: 10-Year Anniversary Booklet
Marketing Campaign of the Year - Financial Cards
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: AMERICAN EXPRESS Shop Small® for 2X Rewards
Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE WINNER:
Sallie Mae Bank, Newark, DE: Sallie Mae/Dee-1 Influencer Campaign: Knowledge for College Tour and Pays to Repay Contest
SILVER STEVIE WINNERS:
Fiduciary Trust Company, Boston, MA: Transforming Fiduciary Trust's Marketing Approach
Momentum Worldwide, New York, NY: AMERICAN EXPRESS Shop Small® for 2X Rewards
Sallie Mae, Newton, MA: Bridging the Dream - Kendal's Story
BRONZE STEVIE WINNERS:
BMO Capital Markets, Chicago, IL: Beam me up, BMO: Insights teleported to your desk via Hologram advertisement
BMO Capital Markets, Chicago, IL: Connect with BMO
EFG Companies, Irving, TX: EFG Companies “Socks” It to the Competition, Raises Awareness Among Retail Automotive Dealers
New American Funding, Tustin, CA: Get Mortgage Fit
Ogilvy & Mather, New York, NY: Synchrony Financial: What Are You Working Forward To?
Pacific Life Insurance Co., Newport Beach, CA: Pacific Index Edge Campaign
Pacific Life Insurance Co., Newport Beach, CA: Pacific Funds Equity Funds Ads
RiverSource Insurance, MN: Exclusively For You Campaign
Tech CU, San Jose, CA: Tech CU: Bank Happily Ever After
Marketing Campaign of the Year – Healthcare - Disease Education & Awareness
GOLD STEVIE WINNER:
BlackDoctor.org, Chicago, IL: BlackDoctor.org and SAMHSA Mental Health Campaign
BRONZE STEVIE WINNERS:
anthonyBarnum Public Relations, Austin, TX: #PutYourFootDown Against DPN - Diabetes DPN Awareness Campaign for Pfizer et al
UCB, Smyrna, GA: Show Us Your Game Face to Help #TackleEpilepsy
Marketing Campaign of the Year - Healthcare– Other
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: Allergan Refresh America
BRONZE STEVIE WINNERS:
AMN Healthcare, San Diego, CA: 2016 Predictive Analytics Survey
Heritage Biologics, Lee's Summit, MO: A Rare Tradition Of Care
Navicor, LLC, Westerville, OH: IXEMPRA “Strong as Her Spirit” campaign
Navicor, LLC, Westerville, OH: VARUBI® (rolapitant) Just Be Campaign
Marketing Campaign of the Year - Insurance
GOLD STEVIE WINNER:
Pacific Life - Life Insurance Division, Aliso Viejo CA: IUL Game Changers
SILVER STEVIE WINNER:
HomeServe USA, Norwalk, CT: Plain language pays results in a winning campaign for Kansas City
BRONZE STEVIE WINNERS:
Applied Underwriters, Foster City, CA: 2016 Mighty Big Harvest Promotion
Cigna, Bloomfield, CT: DELIVER THE (UN)EXPECTED Campaign
Petplan, Newtown Square, PA: Welcome Kit
The Word & Brown Companies, Orange, CA: Word & Brown General Agency 2017 Marketing Campaign
Marketing Campaign of the Year - Internet / Telecom, and Software & Apps
GOLD STEVIE WINNER:
QASymphony, Atlanta, GA: QASymphony’s ‘Ditch and Switch’
SILVER STEVIE WINNER:
Scout Exchange, Chicago, IL: Scout Integrated Marketing and Branding Campaign
BRONZE STEVIE WINNERS:
Calysto Communications, Atlanta, GA: Calysto Re-positions Globecomm as the end-to-end Solutions Integrator for Industrial IoT
Digital Realty, San Francisco, CA: Digital Realty Connected Campus Campaign
HeBS Digital, New York, NY: smartCMS v7
Marketing Campaign of the Year - Travel / Tourism / Destination
GOLD STEVIE WINNER:
Amobee, Foster City, CA: Airbnb Partners with Amobee to Launch Global Cross Channel Digital Advertising Campaign
BRONZE STEVIE WINNER:
Cultural Council of Palm Beach County, Lake Worth, FL: See The Arts Through A Different Lens
Marketing Campaign of the Year - All Other Industries
GOLD STEVIE WINNER:
Linqia, San Francisco, CA: Dorot’s Influencer Marketing Program Reaches 17.4M; Drives a 15% Increase in Sales Lift and 44,000 Online Engagements
SILVER STEVIE WINNERS:
Blue Wheel Media, Troy, MI: SHEEX Retail Marketing Campaign
Linqia, San Francisco, CA: Cottonelle’s Clean Care Box Sells out in Less than 48 Hours through Linqia’s Influencer Marketing Program
Linqia, San Francisco, CA: Stella Cheese Reaches 35M Consumers with Over 2,500 Pieces of Original Content through Influencer Marketing
USA Swimming, Colorado Springs, CO: USA Swimming's SwimToday Campaign
BRONZE STEVIE WINNERS:
All Dry USA, Deerfield Beach, FL: All Dry USA Partners with ReachLocal to Solve the Digital Marketing Challenge
Eff Creative Group, New York, NY: Tommie Copper: Bringing back the original leaders of the compression wear industry.
Lincoln Strategy Group, Tempe, AZ: Save Our AZ Solar - Marketing Campaign
Momentum Worldwide, New York, NY: American Express Shop Small® for 2X Rewards
Marketing Campaign of the Year - Specialty Categories
Brand Experience of the Year - Business-to-Business
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: American Express CES Escape the Office
BRONZE STEVIE WINNERS:
Cigna, Bloomfield, CT: Cigna's Informed on Reform Brand Experience
George P. Johnson, Auburn Hills, MI: Casa Cisco at the 2016 Olympic and Paralympic Games
KEO Marketing Inc., Phoenix, AZ: New B2B Website Transforms User & Brand Experience
Scout Exchange, Chicago, IL: The Scout Experience
Society Awards, Long Island City, NY: Society Awards 10 Year Anniversary Chocolate
The Dow Chemical Company, Houston, TX: Dow Pack Studios Experience at Pack Expo
Brand Experience of the Year - Consumer
GOLD STEVIE WINNER:
George P. Johnson Experience Marketing, Auburn Hills, MI: IBM at SXSW Interactive 2016
SILVER STEVIE WINNERS:
Momentum Worldwide, New York, NY: American Express PRO WALK
Red Door Interactive, San Diego, CA: Amplifying the HEOS brand: Creating an immersive in-person brand experience at KAABOO Festival, 2016
Tata Consultancy Services, New York, NY: 2016 TCS New York City Marathon
BRONZE STEVIE WINNERS:
Avalaunch Media, Lehi, UT: Avalaunch Media: Creating Brand Experience Through Memorable Content
Boston Garden Development Corporation, Boston, MA: Boston Winter at City Hall Plaza
MONI Smart Security, Farmers Branch, TX: Monitronics Rebrands to MONI Smart Security
Unpakt, New York, NY: Unpakt Bridges Gap and Helps Movers and Customers Speak the Same Language
Branded Content Campaign of the Year
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: American Express Teamed UP
SILVER STEVIE WINNERS:
Abila, Inc., Austin, TX: Member Engagement Study Campaign
Lucid Software Inc, South Jordan, UT: Flowchart Friday
Wired PR Group, Phoenix, AZ: WebPT: Building a trusted brand experience through content marketing
BRONZE STEVIE WINNERS:
American InterContinental University, Schaumburg, IL: AIU Success Stories
Merkle, Columbia, MD: Digital Marketer Report
Microsoft, Redmond, WA: Growing sales and fans through Microsoft's Play and Learn
Branded Utility of the Year
GOLD STEVIE WINNER:
Enquiron, Boston, MA: Delivering the knockout punch for differentiation
SILVER STEVIE WINNER:
Lion Agency, Miami, FL: American Express Banker Incentive Program
BRONZE STEVIE WINNERS:
AnyChart, St. Augustine, FL: Chartopedia by AnyChart
Cigna, Bloomfield, CT: Cigna's Informed on Reform Your ACA Roadmap
DX1, Norfolk, VA: DX1's Real-time Inventory Management
Humana, Inc., Louisville, KY: Communication Event Tracker
Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
Tata Consultancy Services, New York, NY: 2016 TCS New York City Marathon
SILVER STEVIE WINNER:
Amobee, Foster City, CA: Dell EMC Engages Enterprise Audience with Innovative 3D Mobile Campaign and Cross Channel Activation
Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
Blue Wheel Media, Troy, MI: SHEEX Online Marketing Campaign
SILVER STEVIE WINNERS:
Digital Air Strike, Phoenix, AZ: Digital Air Strike: Brown Automotive Group – Facebook Campaign
Merkle, Columbia, MD: Merkle's Digital Bowl Report
BRONZE STEVIE WINNERS:
Adduco, Lehi, UT: Legal Case Growth Through Customer Acquisition Marketing
Menlo Security, Menlo Park, and Thought Marketing, Los Altos, CA: “The Right Stuff” on Cyber Security – Digital Marketing Campaign
Merkle, Columbia, MD: Merkle’s 2016 Webinar Series
Petplan, Newtown Square, PA: Tournament of Tails
Sentient Interactive, Morristown, NJ: LIVALO Patient Acquisition Campaign
TASC, Madison, WI: Big Summer Sales Event Campaign
United Heritage Credit Union, Austin, TX: 2016 Austin City Limits Music Festival Giveaway
New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
Makovsky & Co, New York, NY: Introducing PogoCam
Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
Blue Wheel Media, Troy, MI: SHEEX Small-Budget Marketing Campaign
SILVER STEVIE WINNERS:
Advanced Technology Services, Peoria, IL: ‘Calling our Shot’ in Consumer Packaged Goods
BMO Capital Markets, Chicago, IL: Connect with BMO
BMO Capital Markets, Chicago, IL: Beam me up, BMO: Insights teleported to your desk via Hologram advertisement
USA Swimming, Colorado Springs, CO: USA Swimming's SwimToday Campaign
BRONZE STEVIE WINNERS:
BMO Capital Markets, Chicago, IL: Freshly Baked Deals
Generali Global Assistance, Bethesda, MD: Iris Debuts at GBTA: Identity Protection for Travelers
Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
Callidus Software, Dublin, CA: Bacon, Brass, Bucks - CallidusCloud Helps You Make More of It
BRONZE STEVIE WINNER:
KEO Marketing Inc., Phoenix, AZ: Targeted LinkedIn Campaigns Go Viral Generating Expectation Breaking Leads
Youth Marketing Campaign of the Year
GOLD STEVIE WINNER:
Sallie Mae, Newton, MA: Bridging the Dream - Kendal's Story
Marketing Professional Categories
Marketing or Advertising Agency of the Year
GOLD STEVIE WINNER:
Marketing Mojo, Charlottesville, VA
SILVER STEVIE WINNERS:
George P. Johnson, Auburn Hills, MI
The Visionary Group, Los Angeles, CA
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT
Media Bridge Advertising, Minneapolis, MN
MELT, LCC, Atlanta, GA: MELT Agency
TopSpot Internet Marketing, Houston, TX
Marketing Department of the Year
GOLD STEVIE WINNERS:
Camp Bow Wow, Broomfield, CO: Camp Bow Wow Marketing Department
Impartner, South Jordan, UT: Impartner Marketing: Transforming a Company and an Entire Industry
SILVER STEVIE WINNERS:
BDS Marketing, Inc., Irvine, CA: Unsung Heroes: How BDSmktg’s Marketing Department Paved the Way for the Brand’s Success
Callidus Software, Dublin, CA: CallidusCloud Marketing: Big Results from a Small team with the Right Tools
Demandbase, San Francisco, CA: Demandbase Marketing Department
Great Expressions Dental Centers, Southfield, MI: Great Expressions Dental Centers Marketing Team
LeadMD, Scottsdale, AZ: LeadMD for Marketing Team
BRONZE STEVIE WINNERS:
CyraCom, Tucson, AZ: CyraCom's Marketing Department
Menlo Security, Menlo Park, and Thought Marketing, Los Altos, CA: Small but Mighty Virtual Marketing Team
New American Funding, Tustin, CA: New American Funding Marketing Department
Marketing Team of the Year
GOLD STEVIE WINNER:
Media Bridge Advertising, Minneapolis, MN: Media Bridge Advertising Team
SILVER STEVIE WINNERS:
Callidus Software, Dublin, CA: CallidusCloud Marketing: Big Results from a Small team with the Right Tools
Cisco Systems Inc., San Jose, CA: Marketing Team Leads Cisco’s Digital Transformation
BRONZE STEVIE WINNER:
Scout Exchange, Chicago, IL: GoScoutGo!
Marketing Executive of the Year
GOLD STEVIE WINNERS:
Adgorithms, New York, NY: Amy Inlow, CMO
Ceridian, Minneapolis, MN: Kristina Cleary, Chief Marketing Officer
SILVER STEVIE WINNERS:
Best Western Hotels & Resorts, Phoenix, AZ: Dorothy Dowling, Chief Marketing Officer and Senior Vice President of Sales
Callidus Software, Dublin, CA: Giles House, CMO: Moving the Needle with the Right Technology and Tactics
Fuze, Cambridge, MA: Brian Kardon, CMO
Jeunesse Global, Orlando, FL: Jeunesse CMO, Mark Patterson
Merkle, Columbia, MD: George Gallate, EVP and CMO
QASymphony, Atlanta, GA: Jeff Perkins, CMO
Rize Inc., Woburn, MA: Julie Reece, Vice President of Marketing
BRONZE STEVIE WINNERS:
Coyote Logistics, Chicago, IL: Jodi Navta, Chief Marketing Officer
Global Shop Solutions, The Woodlands, TX: Adam Grabowski, Director of Marketing
New American Funding, Tustin, CA: Jennette Landrum, EVP of Marketing
The Money Source, Melville, NY: Dan Moran, Senior Vice President of Marketing
Marketer of the Year
GOLD STEVIE WINNER:
Silverstein Properties, New York, NY: Aisling Gregory, Senior Manager, Marketing & Digital Media, World Trade Center Properties
SILVER STEVIE WINNERS:
AdCellerant, Denver, CO: Vivienne Duclos, Senior Campaign Manager
Callidus Software, Dublin, CA: Wendi Wang: Event Expert and Pipeline-filler
Media Bridge Advertising, Minneapolis, MN: Michael Libman, Director of Business Development
Pluralsight, Farmington, UT: Manuel Rietzsch, Director of Demand & Lifecycle Marketing
PrimeRevenue, Atlanta, GA: Stephanie Wargo, Marketing Director
Terminus, Atlanta, GA: Stephanie Kelly - Account-Based Marketing Superhero
USA Swimming, Colorado Springs, CO: Jacob Grosser, Marketing Manager
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT: Christina Sanders, Marketing Team Lead
Advanced, Inc., Port Orange, FL: Jason Lander, Chief Promoter
AINS, Inc., Gaithersburg, MD: Travis Jaeger, Senior Proposal Manager
BusinessOnline, San Diego, CA: Dominick Frasso, Senior Digital Marketing Strategist
Greysteel, Bethesda, MD: Andrew Stief, Director of Marketing
Minuteman Press, Chanhassen, MN: Mike Reeves, Sales, Marketing & Social Media.
Relic, Provo, UT: James Gibson, Art Director