2016 Marketing Award Winners
Stevie® Awards in these categories were presented at The 14th Annual American Business Awards banquet on Monday, June 20, 2016 at the Marriott Marquis Hotel in New York City.
Marketing Campaign - Industry Categories
Marketing Campaign - Specialty Categories
Marketing Professional Categories
Marketing Campaign of the Year - Industry Categories
Marketing Campaign of the Year - Agricultural / Industrial / Building
GOLD STEVIE WINNER:
Regal Beloit, Inc., Florence, KY: What if... Campaign
BRONZE STEVIE WINNER:
Brighton Agency, Inc., St. Louis, MO: Deltapine Integrated Campaign
Marketing Campaign of the Year - Automotive & Transportation
GOLD STEVIE WINNER:
Transurban USA, Alexandria, VA: “Real Stories from the Express Lanes" Marketing Campaign
SILVER STEVIE WINNER:
Minacs Marketing Solutions, Milwaukee, WI: Mazda Canada Test Drive Campaign
Marketing Campaign of the Year – Beverages
GOLD STEVIE WINNER:
Weber Shandwick with Milk Processor Education Program (MilkPEP), Washington, DC: Built With Chocolate Milk: Chocolate Milk Scores With Kelley O’Hara
SILVER STEVIE WINNERS:
MWW, East Rutherford, NJ: SoCo Takes Flight with First Drone Delivery
Marketing Campaign of the Year - Confections / Foods / Supplements
GOLD STEVIE WINNER:
MWW with Frito-Lay, East Rutherford, NJ: Doritos Presents Doritos Rainbows - A Partnership with the It Gets Better Project in Celebration of the LGBT Community
BRONZE STEVIE WINNER:
Isagenix International, Gilbert, AZ: Isagenix Strawberry Cream IsaLean Shake
Marketing Campaign of the Year - Corporate Reputation / Professional Services
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Accenture’s Strategy
Marketing Campaign of the Year - Fashion & Style
GOLD STEVIE WINNER:
Signet Interactive, Houston, TX: Luvente - Moments Are Mine, Forever Campaign
Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE WINNER:
BMO Capital Markets, Chicago, IL: 2 Minute Ad Campaign | Advantage & Insights
SILVER STEVIE WINNERS:
BMO Capital Markets, Chicago, IL: BMO Dealios | Feed Your Ambition
North Mill Equipment Finance LLC, Norwalk, CT: North Mill Equipment Finance's “It's All About You" Marketing Campaign
BRONZE STEVIE WINNERS:
KEO Marketing Inc., Phoenix, AZ: Leading financial institution, Regions Bank, relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts
Thomson Reuters, New York, NY: Marketing Campaign for New Thomson Reuters Onvio Cloud Platform
Marketing Campaign of the Year - Healthcare
GOLD STEVIE WINNER:
athenahealth, Watertown, MA: Let Doctors Be Doctors
SILVER STEVIE WINNER:
Godfrey Q, San Francisco, CA: The Real Benefit
BRONZE STEVIE WINNER:
BlackDoctor.org, Chicago, IL: Blackdoctor.org - Saving Lives One Story at a Time
Marketing Campaign of the Year – Insurance
GOLD STEVIE WINNER:
Cigna, Bloomfield, CT: Cigna: Macy’s, Inc. BenefittingYou CDHP Transition Campaign
BRONZE STEVIE WINNERS:
Blue Cross and Blue Shield of North Carolina, Durham, NC: “The More You Add, the More You Save” Campaign
Brighton Agency, Inc., St. Louis, MO: Ambetter “Better Is" Campaign
RiverSource Life Insurance Company, Minneapolis, MN: RiverSource “Take another look" DI campaign
The Word & Brown Companies, Orange, CA: Word & Brown General Agency 2016 Marketing Campaign
Marketing Campaign of the Year - Internet / Telecom
GOLD STEVIE WINNER:
Time Warner Cable Business Class, New York, NY: Time Warner Cable “Business Class Business by the Numbers" Lead Generation Campaign
BRONZE STEVIE WINNER:
Yeager Marketing, Phoenix, AZ: Yeager NetApp Sales Blitz
Marketing Campaign of the Year - Real Estate
GOLD STEVIE WINNER:
Elad Group and Silverstein Properties Inc., New York, NY: One West End Marketing Campaign
Marketing Campaign of the Year - Travel / Tourism / Destination
GOLD STEVIE WINNER:
C3 Agency, Atlanta, GA: Cathay Pacific's History-making #CXHKGtoBOS Inaugural Launch
SILVER STEVIE WINNER:
PACIFIC, San Diego CA: PACIFIC for Expedia's TRIP Marketing Campaign
Marketing Campaign of the Year - Specialty Categories
Brand Experience of the Year - Business-to-Business
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: FACEBOOK IQ LIVE
SILVER STEVIE WINNERS:
Accenture, Chicago, IL: Accenture’s Strategy
Merkle, Columbia, MD: Digital Marketing Report
Momentum Worldwide, New York, NY: SEMA 2015 Ones to Watch Activation
Tata Consultancy Services New York, NY: Tata Consultancy Services Uses Unprecedented Technological Advancements in the TCS New York City Marathon
Worldwide Clinical Trials, King of Prussia, PA: Worldwide Clinical Trials' 2015 Brand Experience Holiday Campaign
BRONZE STEVIE WINNERS:
BDNA, Mountain View, CA: You’re Doing IT Wrong
CSC, Falls Church, VA: CSC Solve Campaign
CyraCom, Tucson, AZ: Healthcare Language Services: Critical Conversations Campaign
EMI Strategic Marketing, Boston, MA: Citizens Commercial Banking: Magnifying the Brand through Content, Multimedia, and Active Sales Team Engagement
Godfrey Q, San Francisco, CA: Welcome to Data Fabric, NetApp's Brand Campaign
Godfrey Q, San Francisco, CA: Meet Your Audience
Regal Beloit, Inc., Florence, KY: What If... Campaign
TEAM Enterprises, Fort Lauderdale, FL: BACARDI owns the French Quarter at Tales of the Cocktail
Brand Experience of the Year – Consumer
GOLD STEVIE WINNER:
Grow Marketing, San Francisco, CA: Dignity Health at Super Bowl City
SILVER STEVIE WINNERS:
BDS Marketing, Inc., Irvine, CA and Cigna, Bloomfield, CT: Cigna and BDSmktg Partner To Build Cigna Live!™ – A New Health Care Experience For Consumers
Red Door Interactive, San Diego, CA: ASICS: New York City Marathon (Blogger Outreach)
BRONZE STEVIE WINNERS:
CCA and B, LLC, Atlanta, GA: #ScoutElfReturnWeek
Primacy, Farmington, CT and Middlesex Hospital, Middletown, CT: Turning an independent hospital into a trusted source for patient care
Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
Fiksu, Boston, MA: With Fiksu, Scotts Finds Right Audience on Mobile
SILVER STEVIE WINNER:
Tata Consultancy Services New York, NY: TCS Makes the TCS NYC Marathon the Most Technologically Advanced and Socially Engaged Marathon in the World
BRONZE STEVIE WINNERS:
Amobee, San Diego, CA: Lexus Exceeds Industry Benchmarks with Amobee’s First-to-Market Brand Intelligence Activated 3D Creative
Amobee, San Diego, CA: Amobee 3D Showcases Marvel’s Ant-Man
Branded Content Campaign of the Year
GOLD STEVIE WINNER:
Microsoft Corporation, Redmond, WA: Microsoft Play & Learn: Digital Content and Experiential Marketing That's Driving Xbox Sales Worldwide
SILVER STEVIE WINNERS:
Deluxe Corporation, Shoreview, MN: Deluxe Corporation: Igniting the Small Business Revolution with Branded Content
Merkle, Columbia, MD: Digital Bowl Report
BRONZE STEVIE WINNERS:
4Life Research, Sandy, UT: 4LIFETRANSFORM & PRO-TF Branded Content Campaign
97th Floor, Lehi, UT: Blendtec 2015 Branded Content Campaign
Merkle, Columbia, MD: 2015 Marketing Imperatives- Mastering the Addressable Customer Experience
Merkle, Columbia, MD: The Rise of the Platform Marketer- Book Launch Campaign
PACIFIC, San Diego CA: PACIFIC for Expedia's Local Expert 2015 TRIP Campaign
The Control Group, San Diego, CA: Instant Checkmate Crimewire Tinder Infographic
Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
HCSS, Sugar Land, TX: HCSS Most Interesting Project Bracket Challenge
SILVER STEVIE WINNER:
Karma Agency, Philadelphia, PA: Karma Agency: FMC Digital Marketing (Food Science Matters)
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT: OC Tanner's Great Work Insights Campaign
KEO Marketing Inc., Phoenix, AZ: Leading financial institution, Regions Bank, relied on KEO Marketing’s expertise resulting in a 45% increase in new accounts
Merkle, Columbia, MD: Webinar Series
Netsertive, Morrisville, NC: Serta Goes Digital for Labor Day Promotions
United Heritage Credit Union, Austin, TX: United Heritage Credit Union - Summer Showtime Marketing Campaign
New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
Mohawk Flooring, Calhoun, GA: SmartStrand Forever Clean Partners with Tough Mudder
SILVER STEVIE WINNER:
Accenture, Chicago, IL: Accenture’s Strategy
BRONZE STEVIE WINNER:
Level 3 Communications, Broomfield, CO: 2015 Level 3 Network Based Security and Threat Intelligence Promotion
Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
Grow Marketing, San Francisco, CA: Dignity Health at Super Bowl City
SILVER STEVIE WINNERS:
KEO Marketing Inc., Phoenix, AZ: Leading financial institution, Regions Bank, relied on KEO Marketing’s SEO expertise resulting in a 45% increase in new accounts
Pacific Life, RSD, Newport Beach, CA: Women. Confidence. Retirement Campaign
Worldwide Clinical Trials, King of Prussia, PA: Worldwide Clinical Trials' 2015 Brand Experience Holiday Campaign
BRONZE STEVIE WINNERS:
BMO Capital Markets, Chicago, IL: 2 Minute Ad Campaign | Advantage & Insights
BMO Capital Markets, Chicago, IL: Connect with BMO | Airport Advertising Campaign
BMO Harris Bank, Chicago, IL: The Smart Campaign
Regal Beloit, Inc., Florence, KY: What if... Campaign
Texas Wesleyan University, Fort Worth, TX: Texas Wesleyan University, “Smaller. Smarter."
Marketing Professional Categories
Marketing or Advertising Agency of the Year
GOLD STEVIE WINNER:
PMK*BNC, Los Angeles, CA
SILVER STEVIE WINNERS:
97th Floor, Lehi, UT
Godfrey Q, San Francisco, CA
SmartPower, Washington, DC
BRONZE STEVIE WINNERS:
Arketi Group, Atlanta, GA: Arketi Group Achievements Raise the Bar
Gragg Advertising, Kansas City, MO
George P. Johnson, Auburn Hills, MI: Experience Marketing
The Henker Group LLC, Easton, MD
MLB Creative, Maitland, FL: MLB Creative
TopSpot Internet Marketing, Houston, TX
Yeager Marketing, Phoenix, AZ
Marketing Department of the Year
GOLD STEVIE WINNER:
Bottomline Technologies, Portsmouth, NH: Bottomline Technologies Corporate Marketing Department
SILVER STEVIE WINNERS:
Booker, New York, NY: Booker Marketing Team Introduces Award-winning, Content-based Demandgen & Marketing Tech Stack, Increases Sales Pipeline by $81M
Roth Staffing Companies, L.P., Orange, CA: Marketing Department Is Driving Force Behind Award-Winning Culture And Brand
SIM Partners, Chicago, IL: SIM Partners Marketing Team
BRONZE STEVIE WINNERS:
Callidus Software, Dublin, CA: CallidusCloud's Marketing Department: Driving Revenue for Continued Growth
LeadMD, Scottsdale, AZ: LeadMD Tops 2,600 Clients With 70 Percent Year-Over-Year Growth
New American Funding, Tustin, CA: New American Funding Marketing Department
Marketing Team of the Year
GOLD STEVIE WINNER:
Jeunesse Global, Orlando, FL: Jeunesse MarCom Team Rebrands the Jeunesse Story
SILVER STEVIE WINNER:
Callidus Software, Dublin, CA: CallidusCloud's Marketing Team: Driving Revenue and Expanding the Pipeline
BRONZE STEVIE WINNER:
97th Floor, Lehi, UT: Josh Moody, Team Lead, Marketing Team
Marketing Executive of the Year
GOLD STEVIE WINNER:
New American Funding, Tustin, CA: Jennette Landrum, Executive VP of Marketing
SILVER STEVIE WINNERS:
Bottomline Technologies, Portsmouth, NH: Christine Nurnberger, Chief Marketing Officer at Bottomline Technologies, Agent of Transformation
Demandbase, San Francisco, CA: Peter Isaacson, CMO
Elad Group, New York, NY: Samantha Sax, Executive Vice President, Marketing and Sales
Jeunesse Global, Orlando, FL: Mark Patterson, CMO
Pluralsight, Farmington, UT: Brett Barlow, CMO
SIM Partners, Chicago, IL: Tari Haro, CMO
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT: Paxton Gray, Director of Marketing Operations
Altiscale, Palo Alto, CA: Barbara Lewis, VP-Marketing
Callidus Software, Dublin, CA: Giles House, CMO
IQMS, Paso Robles, CA: Steve Bieszczat, Chief Marketing Officer
Terminus, Atlanta, GA: Sangram Vajre, Chief Marketing Officer
TLK Fusion, Los Angeles, CA: Ken Collis, CEO
Verne Global, Falls Church, VA: Lisa Rhodes, Vice President of Marketing and Sales
Marketer of the Year
GOLD STEVIE WINNER:
Lakeshore Recycling Systems, Morton Grove, IL: Meaghan Johnson, Marketing Manager
SILVER STEVIE WINNERS:
Hudson Group, East Rutherford, NJ: Daniel Vahab, Manager, Social Marketing & Brand Communications
Prositions, Inc., Urbandale, IA: Ellen Held, Marketing Manager
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT: Josh Moody, Enterprise Digital Marketer
Gragg Advertising, Kansas City, MO: Sara Eberhardy - Media Supervisor
Domain Realty.com, LLC in Bonita Springs & Naples, FL: Jesse McGreevy & Marc Comisar
USIC, Indianapolis, IN: Mike Iadanza, Director of Marketing