Company: MailerMailer, Rockville, MD
Company Description: MailerMailer is an award-winning do-it-yourself email marketing and list management provider. It also provides a content marketing product for IT service firms that enables them to create their email newsletter and blog instantly using a library of pre- written articles. This empowers small companies to do marketing that they never had the time or resources to do before.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: New Product or Service of the Year - Content - Solution for Integrating Content into the Workflow

Nomination Title: MailerMailer's Presstacular

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:

Many companies understand the value of creating educational content to market their products and services. For many small companies, producing this content requires resources and time that they do not have. Presstacular is a content marketing product designed to help small businesses create their email newsletter and blog instantly using a library of pre-written, editable articles integrated into the workflow of online marketing tools. This saves a tremendous amount of time and money, enabling small companies to leverage the power of content marketing while staying within their budget and time constraints.

Presstacular reduces the amount of time a small business would spend on content marketing from 40-50 hours in a month down to about 30 minutes. The tool costs just a few hundred dollars a month, a tiny fraction of what a company would have to spend to create or acquire the same amount of content in-house or using contractors. The result is a very high return on investment (ROI).

Integrated Content and Email Marketing and Blog Tools:

With a library of strategically written articles for clients to use and edit, Presstacular eliminates the time-consuming task of drafting a regular newsletter to nurture leads. Article topics include managed services, web design, and other IT focuses. Clients can use the articles "as is" or, if they have time, edit them to suit their needs. This can include adding information about a new project, case studies, or a client testimonial. The wide range of article topics allows businesses to choose articles relevant to their leads’ needs and interests.

Presstacular automatically formats the articles into an email template based on the client's brand, then sends the newsletter to their email list and tracks the response. The reports show who opened the email and who clicked to read each article. It also provides a detailed engagement activity report per recipient, identifying those that are most likely to be "sales ready." The other benefit to this tool is that it allows clients to gauge the best day and time to send their newsletters for maximum views and impact.

Clients can choose from shared articles, which are available to other Presstacular clients, or get exclusive articles for an additional fee. An article's teaser is automatically inserted into the client's newsletter and the full article is posted on an archive branded with their domain name. The article archive can be linked from a client's website to provide educational information that drives more site traffic. The content, including teasers and headlines, is all fully customizable.

The PrestoBlog™ feature in the workflow removes all the time and hassle of maintaining a blog. Simply choose articles from our content library, or add original content, to build an email newsletter. When our clients send their newsletters, our integrated marketing platform auto-publishes each article as a blog post.

Client Successes:

Scott Bechtold, a small business owner in Atlanta, used Presstacular to alert his contacts about a computer malware threat. He was able to close $5,000 in new business in one week and $75,000 in annual recurring revenue within a month of using Presstacular.

Joe Svoboda, a small business owner in St. Louis, sent an email about support issues. His email went out on a Tuesday morning. By Friday of that week, he had closed $25,000 in new contracts and was expecting more the following week.

Bill Owens, a small business owner in Australia, has seen a dramatic increase in marketing impact since he started using Presstacular. He reported that his company saw a 100% increase in web site traffic and a 250% increase in online conversation after using the tool.

The process of creating content, designing an email newsletter, and curating a mailing list would have been out of reach for these business owners and many others due to the time and resources involved. Presstacular enables small companies with limited budgets and manpower to maintain a marketing presence and grow their business.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service:

Reduces marketing time for small IT companies from 40-50 hours a month to about 30 minutes since editable content is included in the workflow.

Enables companies who normally wouldn't do marketing, because of time and money, to have a marketing presence.

Live reports show who is reading, clicking, and ready to buy.

The ability to customize content allows clients to customize their newsletters to their niche focus and present new projects, client testimonials, or other news about their business.

PrestoBlog™ allows clients to auto-publish their selected newsletter articles to their blog and keep fresh content flowing to their websites.

Numerous clients reporting major success stories about how Presstacular has enabled them to have an effective marketing presence that they would otherwise not have.

Users can now spend a tiny fraction on content marketing compared to what they would have to spend doing all of the work on their own.