Nerium International Management Team
Company: Nerium International, Addison, TX
Company Description: Nerium International,is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades, while building millions of consumer fans. Nerium is committed to developing and distributing anti-aging products that are rooted in real science, produce real results & improve lives.
Nomination Category: Management Categories
Nomination Sub Category: Management Team of the Year - Consumer Products Industries
Nomination Title: Nerium International Management Team
Tell the story about what this nominated management team has achieved since January 1, 2014 (up to 650 words). Describe the specific impacts the management team has had on your organization Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
The management team at Nerium International has taken the company from a start up to an international powerhouse. Over the past year, the team has earned multiple industry accolades, directed product innovation and overcome the myriad challenges that come with rapid growth and international expansion. While doing so, the management team has displayed passion, wisdom and unparalleled leadership while overseeing one of the most historic periods of growth a direct sales company has ever experienced.
The management team’s efforts helped Nerium become a leader in the direct selling industry, setting numerous records since January 2014. In 2014, for the third consecutive year, Nerium was recognized by Direct Selling News as part of its “DSN Global 100 List” of top direct sales companies. This year, Nerium rose to number 40 – the youngest company ever to break into the Top 50.
Additionally, Nerium ranks in the Top 5 of the DSN Global 100 companies in the "Greatest Percentage Growth" category and in the Top 15 for "Greatest Dollar Growth."
Based on its percentage growth, Nerium is the only company maintaining a Top 5 ranking in the category two years in a row. This year, Direct Selling News introduced a new category, the North American 50, a list comprised of the 50 strongest relationship-marketing companies based in North America. Nerium, the youngest company to have made the list, ranks higher than half way on the list at an impressive number 21.
Nerium’s founders have ensured corporate success by recruiting top executive talent from around the world to create exclusive anti-aging products while simultaneously improving the lives of thousands of Brand Partners that sell Nerium products via the company’s direct sales model.
This team is comprised of leaders in sales, marketing, operations and finance. Additionally, the company invests in corporate-sponsored executive development to keep the leadership team up-to-date on the most effective leadership and personal development techniques. Spearheaded by the leadership team, Nerium has focused on developing advanced, clinically proven anti-aging products while retaining exclusive rights to breakthrough ingredients. This offers their consumer base a product that cannot be found in traditional retailers and cannot ever be duplicated by any other company.
In 2014, Nerium unveiled three new products: Age-Defying Night and Day Creams, Optimera™ Formula (the only anti-aging products containing the patented SIG-1273® and patent-pending SAL-14TM ingredients ) and Firming Body Contour Cream, NeriumAD® Formula (a body contouring cream containing the patented NAE-8® extract).
The Nerium management team has also lead Nerium International’s global expansion to Canada and Mexico in 2014. Building on the successes in Canada and Mexico, the management team just announced their expansion into Korea in June of 2015.
The company’s success has also been driven by a corporate culture that is based on “making people better”. The culture drives the company’s philanthropic partnership with Big Brothers Big Sisters and has led Nerium to become the charity’s largest corporate sponsor. In 2014, Nerium International gave more than $1 million to the organization and hundreds of members of the Nerium team have served as volunteer mentors in the program. Additionally – just this month – Nerium announced its partnership with World Vision to help expand their philanthropic mission globally.
The passion, vision, experience and leadership of the Nerium management team has guided the company to unprecedented achievements in 2014 earning accolades in innovative product development, achieving record-breaking sales, expanding globally, and creating a positive impact on the global community.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated management team since the beginning of 2014.
• Achieved total cumulative revenue of $700 million in just the third year in operation ($403 million in 2014).
• Earned #40 spot on DSN Global 100 List.
• Expanded operations to Canada, Korea and Mexico.
• Launched 3 exclusive anti-aging products, with 2 patented ingredients.
• Won numerous awards (2 Best in Biz Awards, 3 MarCom Awards, 7 Stevie Awards for Women in Business, and 3 PR News Awards).
• Executive team recognition (Dallas Business Journal CFO of the Year, Addison magazine Top Female Executive of the Year, Direct Marketing News 40 under 40).
• Extensive media coverage (OK magazine, Life & Style magazine, US Weekly magazine, People.com, LuckyMag.com, New Beauty, The Doctors, American Spa, and BlogHer)
• Named to Top 50 Household and Personal Product companies in the U.S. by HAPPI magazine, 2014
• Raised over $1,000,000 for Big Brothers Big Sisters in 2014. .