Company: Broadstreet, New York, NY
Company Description: At Broadstreet, we deliver exceptional experiences for both our clients and their audience. We passionately pursue the creation of exceptional experiences that elevate our clients’ brands and their messages. The experiences we deliver are the result of a ruthless pursuit to uncover the best strategy for each particular project.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Corporate Image Event

Nomination Title: Konica Minolta, 2015 Dealer Meeting

The date on which this nominated production was first presented: 2/16/15 - 2/17/15

Briefly describe the nominated event's objectives and how it met those objectives (up to 525 words):

Konica Minolta has partnered with Broadstreet for over a decade in order to deliver exceptional experiences to its dealer community. Konica Minolta has long been seen as an innovator of business solutions. With recent acquisitions of 3D printing companies, an increased cloud presence and updated hardware, dealers were looking forward to a robust agenda at the 2015 conference.

The dealer community knew industry change was inevitable, but also were hesitant to make the wrong type of change. With so many new ways to expand business, dealers wanted to be sure they pursued avenues that were right for their companies.

They looked to Konica Minolta as a leader in innovation and wanted direction from KM executives about where the future of the industry was heading.

The meeting theme was “Disruptive Innovation”. Konica Minolta executives spoke about new innovations, and the ways that innovation is changing the way dealers show up to their customers. Konica Minolta also had a change in executives, bringing on a new VP of Strategic Business Development. This theme framed what might have been seen as disruptive as a necessary innovation to stay ahead of the curve.

The screen set-up featured four vertical LED screens on-stage with projection surfaces to the left and right. This allowed for a dynamic array of content to be pulled through presentations, and kept information refreshing and new throughout the meeting.

On the second day of the conference, the Expo floor opened for dealers. Aside from learning about new products and innovations, dealers had a chance to interact with the Konica Minolta Wayne Taylor Racing team, and take pictures with the car.

Konica Minolta and Broadstreet extended their partnership and created a meeting that was praised in trade media for establishing Konica Minolta as “the new It brand”.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Konica Minolta
Creative Director: Mark Baltazar (Broadstreet)
Photographer/City: Paul Deng (Los Angeles, CA)
Producer: Stephanie Revesz (Broadstreet)
Production Company/City: Broadstreet (NYC)