Company: Cigna, Bloomfield, CT
Company Description: Cigna, a global health service company, is dedicated to helping people improve their health, well-being and sense of security. Cigna offers an integrated suite of medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident, disability insurance and productivity solutions, to approximately 47 million people throughout the United States and around the world
Nomination Category: Video Categories
Nomination Sub Category: Sales: Service Sales

Nomination Title: Cigna's Brand Customer Testimonial-Chrissy

The date on which this nominated production was first distributed or otherwise made public: May 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Once in a while, a story comes along that makes you believe anything is possible. The purpose of this testimonial video is to share the true story of a Cigna customer who, together with Cigna, stayed true to herself and accomplished the unthinkable. Faced with a traumatic, life-changing event, Chrissy chose to stay positive and not let any obstacle stand in her way. The video also serves to illustrate how Cigna was by her side every step of the way. From explaining bills to helping her navigate the complex health care system, Cigna made sure Chrissy’s needs were met so she could focus on her recovery. This inspiring video is featured on various social media channels and has received over 2,200 views on YouTube.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: