Company: Broadstreet, New York, NY
Company Description: At Broadstreet, we deliver exceptional experiences for both our clients and their audience. We passionately pursue the creation of exceptional experiences that elevate our clients’ brands and their messages. The experiences we deliver are the result of a ruthless pursuit to uncover the best strategy for each particular project.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Media & Entertainment

Nomination Title: Oxygen Upfront, 2015 Intro Video

The date on which this nominated production was first distributed or otherwise made public: 2/9/15 - 2/27/15

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Oxygen teamed up with Broadstreet to create a series of unique videos for its 2015 Upfront presentation. The videos showcased Oxygen’s demographic – young, diverse women. On camera, these women detailed their hopes and dreams, fears and anxieties, relationships and ambitions – all without actually talking about Oxygen programming.

The goal was to paint a broader picture of these women so ad buyers could see how Oxygen spoke to their lives and their emotional states.

Broadstreet did everything from hosting casting calls, to developing questions and scripts, to location scouting to shooting and editing the final products.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Oxygen/NBC Universal

Cinematographer: Owen Donovan (Broadstreet)

Creative Director: Matt Flachsenhaar (Broadstreet) & Mary Somers (Oxygen, NBC Universal)

Producer: Petra Grueger (Broadstreet)