Company: IDEXX, Westbrook, ME
Company Description: IDEXX is a global market leader in pet healthcare innovation. IDEXX provides diagnostic and information technology solutions that help veterinarians deliver advanced medical care, improve staff efficiency, and build successful practices. Nomination Sub Category: Internal/Employee Communications

Nomination Title: IDEXX Laboratories 30th Anniversary Video

The date on which this nominated production was first distributed or otherwise made public: December 1, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

This video is a timeline/celebration of 30 years of innovation at our highly matrixed company, and the diversity of the employees who have contributed to our success. The project faced many challenges including a limited budget, few archived assets, and obstacles to travel. Moreover, it had to distill a very high-tech and complex business with dozens of products and services to an easily-understood narrative that could be repurposed globally for talent acquisition purposes. The video was met with enormous success and was the first time that IDEXX Laboratories had produced a video timeline of its successful history. The video "time capsule" was subsequently translated into more than 10 languages and shared globally as a seasonal message from the CEO.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Director: Tony Giampetruzzi
Director: Tony Giampetruzzi
Producer: Tony Giampetruzzi
Writer: Tony Giampetruzzi
Photographer: Kevin Brusie