Company: ARI, Mount Laurel, NJ
Company Description: ARI, part of the Holman Automotive Group, is a global vehicle fleet management company. More than 2,400 ARI employees in offices throughout the United States, Canada, Mexico, Puerto Rico, Europe, the UK, and Hong Kong manage more than 952,000 fleet vehicles in North America and the UK, and combined with its strategic partners, more than two million fleet vehicles globally.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview

Nomination Title: The “It” that drives ARI

The date on which this nominated production was first distributed or otherwise made public: We published the video on our corporate website on July 5, 2013.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The successful transportation of a company’s products and employees to their destinations is a critical business factor for millions of companies worldwide. Our objective for the ARI corporate video was to present a unique perspective of how our company supports our global customers’ vehicle fleet management needs so that they can focus on delivering their core business offerings. Our video, “What is It?” demonstrates the “it” that drives ARI employees to succeed and that takes our company to new heights. To create the global feel, we shot on location in California, Nevada, Quebec City, Denver, and Philadelphia. The video has been viewed more than 14,800 times with an 8% bounce rate. Statistics also show that most viewers watch “It” to the end.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

ARI produced "What is It?" with Avenue Red Media of Maple Glen, PA.