Company: Pacific Life, RSD, Newport Beach, CA
Company Description: Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, visit www.PacificLife.com.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: Lift Retirement Savings with the Help of a Variable Annuity

The date on which this nominated production was first distributed or otherwise made public: January 10, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

With the aging of America, insufficient savings rates among pre-retirees, and a rapid decline in traditional corporate pension plans, investors need to find powerful ways to build their retirement income. Variable annuities can help but, due to their complexity, only a limited number of investors realize the product’s value.

Pacific Life’s LIFT video helps make variable annuities easier to understand. It breaks the product down into five core benefits. Then, using simple voiceover and appealing graphics, it explains those benefits one chapter at a time. Written, designed, and produced entirely in-house by Pacific Life’s Retirement Solutions Division, LIFT is now being used by hundreds of financial advisors to show clients how a variable annuity can take a retirement strategy higher.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Marketing Department of Pacific Life’s Retirement Solutions Division