Company: Span-America Medical Systems, Greenville, SC
Entry Submitted By: OSA Marketing DigiTeam
Company Description: Span-America manufactures a complete line of therapeutic support surfaces (powered and non-powered), bed frames for long-term care, fall protection, wheelchair cushions, overlays and skin care products. The company has more than 50 US and international patents, with manufacturing facilities in Greenville, SC and Beamsville, Ontario.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Other

Nomination Title: The Span-America Encore™ ‘Waltzing Bed’ Video

The date on which this nominated production was first distributed or otherwise made public: 10/11/2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Launching the premium Encore™ long-term care bed required a presentation that would highlight its numerous advanced features while maintaining the attention of a diverse audience. Capitalizing on the ‘Encore™’ name, “The Blue Danube” proved to be the perfect selection for a quick, elegant theme worthy of a premium product. The features to animate were chosen and choreographed to the music, including a suspenseful opening.

Synchronizing music with animation stimulates interest and invites the audience to look closer at the new Encore™ product. Rather than a bland listing of product features and options, the viewer is offered an articulating overview of headboards, expansion capabilities, side rails, and extensive range of movement.

The target audience includes caregivers, professional healthcare providers, individual patients, purchasing agents and facility administrators.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Span-America Medical Systems
Advertising Agency / City: OSA Marketing / Greenville, SC
Production Company / City: OSA DigiTeam / Greenville, SC
Music Producer: PremiumBeat.com / Apollo Symphony Orchestra