Company: Petplan, Newtown Square, PA
Company Description: In addition to being America’s best-loved pet health insurance provider, Petplan is the only pet insurer to be named to the Inc. 500 and Forbes’ 2013 & 2014 lists of America’s Most Promising Companies. Launched in 2003 by Chris & Natasha Ashton, Petplan employs 115, insures nearly 150,000 dogs and cats across North America & is the only pet insurer to publish a glossy quarterly pet health magazine
Nomination Category: Annual Report & Publication Categories
Nomination Sub Category: Best Newsletter or House Organ/Publication - Print

Nomination Title: fetch! magazine

The date on which this nominated material was first distributed or otherwise made public:

"Hear No Evil" issue, 2013 No. 3, Vol. 17 - August 23, 2013
"Work & Play" issue, 2013 No. 4, Vol. 18 - November 22, 2013
"Scratch & Sniff" issue, 2014 No. 1, Vol. 19 - February 21, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

fetch! is a quarterly glossy pet health magazine produced by Petplan pet insurance. It is distributed to about 250,000 policyholders, subscribers and vet clinics across the United States and Canada, and is also available for purchase in Barnes & Noble stores. With fetch!, we provide serious pet health information, authored by veterinarians and pet health experts, along with a healthy dose of creativity and fun. The magazine helps Petplan spread our core value that "pets come first," which sets us apart and makes us so much more than an insurance company. Its mission is to educate pet parents to become advocates for pet health, so their furry friends remain happy, healthy and ready to ... fetch! (And yes, cats can play fetch!)

Upload a collection of supporting files and web addresses to our server to provide more background information to the judges. You may upload any number of attachments and URLs through the "Add Attachments, Videos, or Links to This Entry" link above. (Do NOT list your URLs below.)

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

fetch! is produced at Petplan's headquarters in Newtown Square, PA, and printed by Adpress Inc., New York, NY.
Executive Editors: Natasha Ashton & Chris Ashton
Veterinary Editor: Dr. Jules Benson, BVSC
Creative Director: Melissa Crispin
Deputy Managing Editor: Jaime Bochet
Art Director: Jillian Rios
Associate Art Director: Jill Iacovelli
Graphic Designer: Lauren Valerio
Features Editor: Keith Guse
Copy Editors: Holly Russel, Peter Leonowitz
Photo Editor: Kassandra Kandetzke
Editorial Assistant: Francine Tryka
Digital & Custom Content: Chris Axt
Contributing Pets:
Dog-in-Chief: Wellington Ashton
Associate Petitor: Jethro Comfort Adams
Curator of Treats: Montgomery Ashton