Company: Signet Interactive, Houston, TX
Company Description: Signet Interactive is a trusted digital marketing agency committed to helping clients deliver more visible, credible, and relevant messages to their customers and prospects. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence.
Nomination Category: Web Site Categories
Nomination Sub Category: Health Products & Services

Nomination Title: Joy Yoga Center - Website Redesign

1. How often is this web site updated?

Weekly

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Joy Yoga Center, a Houston-local yoga studio, wanted to better establish their brand, increase memberships, and increase revenue. A new website design was created to focus on user experience by incorporating clear Calls to Action, providing up-to-date class schedules, highlighting monthly workshops, and making it easier to enroll in online membership.

The new website resulted in:

- 5,257% increase in online membership sign ups (from single digits to triple)

- 261% increase in first time customers

- 60% increase in total revenue

- 50% decrease abandonment rate

- 51% increase in unique visitors

- 73% increase in page views

- 31% decrease in bounce rates

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